1 theater · 12 screens
Cinema advertising on 12 screens in North Little Rock, AR.
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Ice Age: Boiling Point
Feb 5
Narnia: The Magician's Nephew
Feb 12
The Exorcist: Martyrs
Mar 12
Sonic the Hedgehog 4
Mar 19
Godzilla x Kong: Supernova
Mar 26
The Legend of Zelda
Apr 30
Star Wars: Starfighter
May 28
How to Train Your Dragon 2
Jun 11
Spider-Man: Beyond the Spider-Verse
Jun 18
Shrek 5
Jun 30
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
North Little Rock gives advertisers access to a focused, high-attention audience in one of Arkansas's most active suburban markets. With 64,504 residents, a median age of 36.7, and a mean commute of just over 20 minutes, this is a community of working adults and families who show up consistently at the cinema. McCain Mall with RPX is the market's anchor theater, with 12 screens and an estimated 24,000 monthly moviegoer impressions.
Thirty percent of residents hold a bachelor's degree or higher, and median household income is $51,236. That's an audience with real purchasing power. Cinema advertising here delivers the kind of reach that TV and streaming can't replicate.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign in North Little Rock typically runs $1,350 to $2,450, depending on how many screens you take and which placements you use.
Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.
Common advertisers include quick-service restaurants, auto dealerships, healthcare providers, retailers, financial services, and local entertainment venues. Cinema advertising has documented strong lift across these categories nationally, including a 34% increase in auto foot traffic and 53% incremental retail visits. Local businesses in the Little Rock-Pine Bluff market see the same results.
Ads run on screen before the feature film begins, during the pre-show entertainment block. It's a full-screen, sight-sound-and-motion placement in a dark room where the audience is seated and focused. Attention ratings for cinema run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital formats.
Cinema reaches an audience that is 60% cord-cutters or cord-nevers. That means a large share of moviegoers at McCain Mall simply cannot be reached through traditional TV. Streaming and CTV both score significantly lower on attention metrics than cinema. For advertisers targeting younger adults, the numbers are straightforward: the median moviegoer age nationally is 30, younger than the audiences for Netflix, Hulu, and the NFL.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema placements. These restrictions apply market-wide and are standard across the cinema advertising network. Advertisers in those categories should explore alternative channels. All other major consumer and business categories are eligible to run.
McCain Mall draws an estimated 24,000 moviegoer impressions each month across its 12 screens. The audience skews younger, with 62% identifying as multicultural and 50% attending as part of a family group. For advertisers targeting working-age adults and families in the North Little Rock and broader Little Rock-Pine Bluff market, that adds up to a concentrated, consistent monthly reach.
Call for pricing tailored to your dates, film slate, and targeting.