1 theater · 6 screens
Cinema advertising on 6 screens in Okemos, MI.
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Ice Age: Boiling Point
Feb 5
Narnia: The Magician's Nephew
Feb 12
The Exorcist: Martyrs
Mar 12
Sonic the Hedgehog 4
Mar 19
Godzilla x Kong: Supernova
Mar 26
The Legend of Zelda
Apr 30
Star Wars: Starfighter
May 28
How to Train Your Dragon 2
Jun 11
Spider-Man: Beyond the Spider-Verse
Jun 18
Shrek 5
Jun 30
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Okemos, MI offers a compact cinema advertising opportunity in the Lansing market. One theater, Studio C!, runs 6 screens and draws an estimated 9,600 monthly moviegoer impressions. The audience is concentrated and shows up consistently.
The demographics support the investment. Okemos residents have a median household income of $97,603, a median age of 35.4, and 74.3% hold a bachelor's degree or higher. That's an educated, professional audience with real purchasing power. A 4-week campaign at Studio C! That puts your ad in front of people who are genuinely hard to reach through TV and streaming, since 60% of moviegoers nationally are cord-cutters or cord-nevers.
Cinema advertising consistently outperforms digital and social on attention metrics. For local and regional brands that need quality impressions rather than raw volume, Okemos is a channel worth taking seriously.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign in Okemos typically runs $1,150 to $1,650, depending on how many screens you take and which placements you use.
Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.
Common advertisers include local restaurants, healthcare providers, financial services, auto dealerships, real estate firms, and universities. Okemos has a median household income of $97,603 and 74.3% of residents hold a college degree, making it a strong fit for brands targeting professionals and families with above-average purchasing power.
Ads run on screen before the feature film, during the pre-show segment. That placement puts your message in front of a seated audience in a dark room, with no phone scrolling, no channel flipping, and no competing content. Nationally, cinema attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital placements.
Sixty percent of moviegoers nationally are cord-cutters or cord-nevers, so TV and streaming ads simply won't reach them. Cinema also delivers measurably higher attention. Documented lift outcomes nationally include a 53% increase in incremental retail visits and 34% higher auto dealership foot traffic. TV and streaming rarely match those numbers at this audience quality level.
A standard campaign runs 4 weeks, matching the typical engagement cycle at Studio C!. That's enough time to build real recall among Okemos moviegoers. Brands with ongoing goals often extend across multiple 4-week blocks to keep a consistent presence throughout the year.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema placements. These restrictions apply across the network regardless of local regulations. Advertisers in those categories will need to look at other channels. For everyone else, the approval process is straightforward and campaigns can typically launch within a standard lead time.
Call for pricing tailored to your dates, film slate, and targeting.