1 theater · 11 screens

Movie Theater Advertising in Richmond, IN

Cinema advertising on 11 screens in Richmond, IN.

The Cat in the Hat poster

The Cat in the Hat

Nov 6

The Hunger Games: Sunrise on the Reaping poster

The Hunger Games: Sunrise on the Reaping

Nov 20

Avengers: Doomsday poster

Avengers: Doomsday

Dec 18

Dune Part Three poster

Dune Part Three

Dec 18

Jumanji 3 poster

Jumanji 3

Dec 25

Ice Age: Boiling Point

Ice Age: Boiling Point

Feb 5

Narnia: The Magician's Nephew

Narnia: The Magician's Nephew

Feb 12

The Exorcist: Martyrs

The Exorcist: Martyrs

Mar 12

Sonic the Hedgehog 4

Sonic the Hedgehog 4

Mar 19

Godzilla x Kong: Supernova

Godzilla x Kong: Supernova

Mar 26

The Legend of Zelda

The Legend of Zelda

Apr 30

Star Wars: Starfighter

Star Wars: Starfighter

May 28

How to Train Your Dragon 2

How to Train Your Dragon 2

Jun 11

Spider-Man: Beyond the Spider-Verse

Spider-Man: Beyond the Spider-Verse

Jun 18

Shrek 5

Shrek 5

Jun 30

Poster art courtesy of IMDb · © respective studios · used for editorial reference.

11

Screens

21,300

4-Week Impressions (est.)

36K

City Population

Richmond, IN gives advertisers direct access to a steady local audience through its single cinema location, Richmond 11, which generates an estimated 26,400 monthly moviegoer impressions across 11 screens. With a median age of 38.1 and a median household income of $46,395, this is a working-class market where practical, value-driven brands tend to resonate.

The audience skews younger than most TV and streaming viewers, with 60% identifying as cord-cutters or cord-nevers. For local and regional advertisers trying to reach Richmond residents in a high-attention, distraction-free environment, the on-screen format consistently outperforms social, digital, and connected TV on measured engagement.

Movie theater ad placements tailored to your goals

Choose what fits your campaign — on-screen, in-lobby, and digital extensions.

onscreen

Early Pre-Show

Your brand opens the show

Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.

onscreen

Pre-Show Prime

Peak attention, before the trailers

Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.

onscreen

Final Trailer

The last ad before the feature

The premium position — the final commercial before the feature begins. Highest recall, unskippable.

lobby

Lobby Network

Digital signage throughout the theater

Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.

digital

Streaming Extension

Retarget moviegoers on CTV and OTT

After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.

digital

Digital Retargeting

Banner & mobile reach for your moviegoers

Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.

Frequently asked questions

How much does cinema advertising cost in Richmond, IN?

A 4-week campaign in Richmond typically runs $1,300 to $2,350, depending on how many screens you take and which placements you use.

Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.

What types of businesses advertise at Richmond 11?

Common advertisers include local restaurants, auto dealerships, healthcare providers, home services companies, and regional retailers. National brands use cinema to reinforce TV and digital campaigns, while local businesses use it to reach Richmond residents who have tuned out traditional broadcast. The format works particularly well for brands that rely on visual storytelling.

Where exactly do ads appear in the theater?

Ads run on screen before the feature film, during the pre-show segment, which ranks among the highest attention ratings of any advertising format. Placement options can also include lobby displays and other in-theater touchpoints. The pre-show audience is seated and not multitasking. That separates cinema from nearly every other media channel.

How does cinema advertising in Richmond compare to local TV or streaming?

Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social and digital ads. With 60% of moviegoers identifying as cord-cutters or cord-nevers, cinema also reaches an audience that local TV simply misses. For a market the size of Richmond, that means focused local reach without the waste of broad broadcast buys.

How long does a campaign need to run?

The standard campaign unit is 4 weeks, which aligns with typical film rotation and audience refresh cycles. That window is enough to build real frequency among Richmond 11 visitors. Advertisers with seasonal promotions, grand openings, or event-based goals often run a single 4-week flight. Others run consecutive flights to maintain visibility over time.

Are there any industries that cannot advertise at Richmond 11?

Yes. Cinema advertising through this network does not accept campaigns for alcohol, tobacco, cannabis, firearms, or political candidates and causes. These restrictions apply regardless of local or state regulations. Advertisers in those categories should look to other media channels. All other standard business categories, including healthcare, finance, food service, and retail, are generally eligible.

Ready to advertise in Richmond?

Call for pricing tailored to your dates, film slate, and targeting.