1 theater · 10 screens
Cinema advertising on 10 screens in Salina, KS.
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Ice Age: Boiling Point
Feb 5
Narnia: The Magician's Nephew
Feb 12
The Exorcist: Martyrs
Mar 12
Sonic the Hedgehog 4
Mar 19
Godzilla x Kong: Supernova
Mar 26
The Legend of Zelda
Apr 30
Star Wars: Starfighter
May 28
How to Train Your Dragon 2
Jun 11
Spider-Man: Beyond the Spider-Verse
Jun 18
Shrek 5
Jun 30
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Salina, KS gives advertisers direct access to a stable, mid-sized market of 46,432 residents with a median household income of $60,624 and a median age of 39.2. The city falls within the Wichita-Hutchinson Plus market, and its one theater, Salina 10, runs 10 screens and generates an estimated 20,000 monthly moviegoer impressions.
Cinema advertising here reaches an audience that skews younger than most streaming or TV platforms, with 60% identifying as cord-cutters or cord-nevers. That makes Salina 10 one of the few local venues where light TV viewers are reachable at scale. With a mean commute of just 14 minutes, Salina residents are locally rooted, and moviegoing reflects real discretionary spending rather than passive media consumption.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign in Salina typically runs $1,300 to $2,200, depending on how many screens you take and which placements you use.
Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.
Common advertisers include local restaurants, auto dealers, healthcare providers, real estate agencies, banks, and regional retailers. Cinema advertising has documented strong results across these categories, including a 34% lift in auto dealership foot traffic and a 53% increase in incremental retail visits. That makes it a practical fit for Salina's business mix.
Ads run in the pre-show segment before the feature film begins. It's a full-motion, full-sound placement shown to a seated audience with nowhere else to be. Attention metrics for cinema consistently run 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital placements.
Local TV and streaming reach fragmented audiences with high skip rates. In Salina's market, 60% of moviegoers are cord-cutters or cord-nevers, so traditional TV simply won't reach them. Cinema runs non-skippable ads to a verified, physically present audience. That makes it a complementary channel, not a replacement for what you're already running.
Most campaigns run on a 4-week cycle, the standard unit for budgeting and measurement. Depending on creative readiness, campaigns can typically be booked and launched within a few weeks. Longer flights of 8 or 12 weeks are available and tend to build stronger recall over time.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema. These restrictions apply network-wide, regardless of local regulations. If your business falls into one of these categories, cinema isn't the right channel. All other standard local and regional advertisers are eligible.
Call for pricing tailored to your dates, film slate, and targeting.