1 theater · 14 screens
Cinema advertising on 14 screens in Secaucus, NJ.
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Ice Age: Boiling Point
Feb 5
Narnia: The Magician's Nephew
Feb 12
The Exorcist: Martyrs
Mar 12
Sonic the Hedgehog 4
Mar 19
Godzilla x Kong: Supernova
Mar 26
The Legend of Zelda
Apr 30
Star Wars: Starfighter
May 28
How to Train Your Dragon 2
Jun 11
Spider-Man: Beyond the Spider-Verse
Jun 18
Shrek 5
Jun 30
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Secaucus, NJ is part of the New York media market with a population of just over 21,000. The demographic profile punches well above that modest size.
Regal Secaucus Showplace 14 is the only theater here. For brands targeting an educated, high-income New York metro audience, that's a concentrated and cost-efficient entry point. Cinema audiences in this market skew younger than most streaming platforms, 60% don't pay for traditional cable, and attention metrics run 6 to 16 times higher than social and digital placements. The screen works.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign in Secaucus typically runs $1,800 to $2,300, depending on how many screens you take and which placements you use.
Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.
Common advertiser categories include retail, automotive, financial services, restaurants, healthcare, and real estate. With a median household income above $134,000, the Secaucus audience is a strong fit for premium product advertisers. Nationally documented results include a 34% foot traffic lift for auto brands and 53% incremental retail visits.
Placements include the pre-show on-screen segment running before the film, lobby digital displays, and in some locations, concourse screens and poster cases. On-screen pre-show is the core placement: full-audio, full-screen exposure to a seated audience that isn't scrolling, switching tabs, or skipping ads.
Cinema attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital. TV and streaming costs in the New York market are among the most expensive in the country. A Secaucus cinema campaign delivers 44,800 monthly impressions at a predictable cost, with no competition from the cluttered broadcast environment.
A standard campaign commitment is 4 weeks, enough time to build real frequency with moviegoing audiences. Brands running event-driven promotions, product launches, or seasonal offers typically extend to 4 to 8 weeks. QSR advertisers nationally have seen 2 to 3 times their spend returned, which makes a case for sustained scheduling.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted. Some categories may go through content review depending on the theater's audience, particularly for films with younger demographics. Alluvit Media reviews all creative before placement to confirm it meets theater and network standards.
Call for pricing tailored to your dates, film slate, and targeting.