1 theater · 17 screens

Movie Theater Advertising in Springfield, OR

Cinema advertising on 17 screens in Springfield, OR.

The Cat in the Hat poster

The Cat in the Hat

Nov 6

The Hunger Games: Sunrise on the Reaping poster

The Hunger Games: Sunrise on the Reaping

Nov 20

Avengers: Doomsday poster

Avengers: Doomsday

Dec 18

Dune Part Three poster

Dune Part Three

Dec 18

Jumanji 3 poster

Jumanji 3

Dec 25

Ice Age: Boiling Point

Ice Age: Boiling Point

Feb 5

Narnia: The Magician's Nephew

Narnia: The Magician's Nephew

Feb 12

The Exorcist: Martyrs

The Exorcist: Martyrs

Mar 12

Sonic the Hedgehog 4

Sonic the Hedgehog 4

Mar 19

Godzilla x Kong: Supernova

Godzilla x Kong: Supernova

Mar 26

The Legend of Zelda

The Legend of Zelda

Apr 30

Star Wars: Starfighter

Star Wars: Starfighter

May 28

How to Train Your Dragon 2

How to Train Your Dragon 2

Jun 11

Spider-Man: Beyond the Spider-Verse

Spider-Man: Beyond the Spider-Verse

Jun 18

Shrek 5

Shrek 5

Jun 30

Poster art courtesy of IMDb · © respective studios · used for editorial reference.

17

Screens

34,300

4-Week Impressions (est.)

62K

City Population

Springfield, Oregon is part of the Eugene metro, with a population of 61,642 and a median household income of $67,211. A median age of 37.2 and an average commute under 20 minutes point to a community of working adults and families who are regularly out and spending. Cinema advertising reaches those people in a focused, distraction-free environment.

Cinemark 17 Springfield is the city's only theater, with 17 screens and an estimated 27,200 monthly moviegoer impressions. The cinema audience skews younger than most TV and streaming platforms. Sixty percent are cord-cutters or cord-nevers, making this one of the few channels that reliably reaches light TV viewers in Springfield without the noise of digital feeds.

Movie theater ad placements tailored to your goals

Choose what fits your campaign — on-screen, in-lobby, and digital extensions.

onscreen

Early Pre-Show

Your brand opens the show

Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.

onscreen

Pre-Show Prime

Peak attention, before the trailers

Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.

onscreen

Final Trailer

The last ad before the feature

The premium position — the final commercial before the feature begins. Highest recall, unskippable.

lobby

Lobby Network

Digital signage throughout the theater

Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.

digital

Streaming Extension

Retarget moviegoers on CTV and OTT

After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.

digital

Digital Retargeting

Banner & mobile reach for your moviegoers

Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.

Frequently asked questions

What does it cost to advertise at the movie theater in Springfield, OR?

A 4-week campaign in Springfield typically runs $1,500 to $3,300, depending on how many screens you take and which placements you use.

Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.

Who typically advertises at Cinemark 17 Springfield?

Advertisers at this location typically include local and regional businesses: quick-service restaurants, auto dealerships, healthcare providers, real estate agencies, and retail stores. National brands targeting the Eugene metro use it as well. Cinema advertising has documented results, including a 34% lift in auto dealer foot traffic and a 53% increase in incremental retail visits.

Where exactly does my ad appear in the theater?

Ads run on-screen during the pre-show segment before the feature film. This is the primary placement, shown at full cinematic scale with theater-quality sound. Lobby digital screens and other in-theater formats may also be available depending on current inventory at Cinemark 17 Springfield.

How does cinema advertising compare to streaming or local TV in Springfield?

Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social and digital media. About 60% of moviegoers are cord-cutters or cord-nevers, so local TV and streaming miss them entirely. For advertisers trying to reach Springfield's younger working adults, cinema fills a real gap.

How long does a campaign run and is there a minimum commitment?

The standard campaign length is 4 weeks, which is the basis for the $1,006 to $2,012 pricing range in Springfield. Campaigns can be extended in additional 4-week blocks. Shorter runs are generally not available, since the format is tied to film cycles and scheduled pre-show programming.

Are there any industries that cannot advertise at the Springfield theater?

Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted at this location. These restrictions apply regardless of campaign budget or market tier. Advertisers in those categories should contact Alluvit Media to discuss alternative channels for reaching the Springfield audience.

Ready to advertise in Springfield?

Call for pricing tailored to your dates, film slate, and targeting.