1 theater · 18 screens

Movie Theater Advertising in Winston Salem, NC

Cinema advertising on 18 screens in Winston Salem, NC.

The Cat in the Hat poster

The Cat in the Hat

Nov 6

The Hunger Games: Sunrise on the Reaping poster

The Hunger Games: Sunrise on the Reaping

Nov 20

Avengers: Doomsday poster

Avengers: Doomsday

Dec 18

Dune Part Three poster

Dune Part Three

Dec 18

Jumanji 3 poster

Jumanji 3

Dec 25

Ice Age: Boiling Point

Ice Age: Boiling Point

Feb 5

Narnia: The Magician's Nephew

Narnia: The Magician's Nephew

Feb 12

The Exorcist: Martyrs

The Exorcist: Martyrs

Mar 12

Sonic the Hedgehog 4

Sonic the Hedgehog 4

Mar 19

Godzilla x Kong: Supernova

Godzilla x Kong: Supernova

Mar 26

The Legend of Zelda

The Legend of Zelda

Apr 30

Star Wars: Starfighter

Star Wars: Starfighter

May 28

How to Train Your Dragon 2

How to Train Your Dragon 2

Jun 11

Spider-Man: Beyond the Spider-Verse

Spider-Man: Beyond the Spider-Verse

Jun 18

Shrek 5

Shrek 5

Jun 30

Poster art courtesy of IMDb · © respective studios · used for editorial reference.

18

Screens

31,100

4-Week Impressions (est.)

Winston-Salem falls within the Greensboro-High Point-Winston-Salem market, one of the Piedmont Triad's core advertising zones. The city's main cinema is STK The Grand 18 Winston-Salem IMAX, an 18-screen large-format multiplex that draws an estimated 36,000 moviegoer impressions per month.

That budget puts your brand in front of an audience that skews younger than most streaming platforms, with 60% identifying as cord-cutters or cord-nevers. Nationally, cinema audiences are 62% multicultural and deliver attention scores 6 to 16 times higher than social and digital media. For Winston-Salem advertisers, the theater is a direct path to high-attention local reach with measurable results.

Movie theater ad placements tailored to your goals

Choose what fits your campaign — on-screen, in-lobby, and digital extensions.

onscreen

Early Pre-Show

Your brand opens the show

Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.

onscreen

Pre-Show Prime

Peak attention, before the trailers

Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.

onscreen

Final Trailer

The last ad before the feature

The premium position — the final commercial before the feature begins. Highest recall, unskippable.

lobby

Lobby Network

Digital signage throughout the theater

Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.

digital

Streaming Extension

Retarget moviegoers on CTV and OTT

After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.

digital

Digital Retargeting

Banner & mobile reach for your moviegoers

Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.

Frequently asked questions

How much does cinema advertising cost in Winston-Salem?

A 4-week campaign in Winston Salem typically runs $1,500 to $3,500, depending on how many screens you take and which placements you use.

Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.

What kinds of businesses advertise at movie theaters in Winston-Salem?

Common advertisers include restaurants and QSR brands, auto dealerships, healthcare systems, universities, retailers, and local service businesses. Nationally, QSR advertisers see 2 to 3 times return on spend, auto advertisers report 34% lifts in foot traffic, and retailers see 53% incremental visit increases tied to cinema campaigns.

Where exactly does my ad appear in the theater?

Ads run on screen before the feature film, in a full-screen, sound-on environment with no scrolling feed, no skip button, and no second-screen competition. Research shows cinema attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital placements.

How does cinema advertising compare to streaming or local TV in this market?

Streaming and connected TV audiences skew older and are spread thin across platforms. The median moviegoer is 30 years old, and 60% of cinema audiences have cut the cord or never had traditional pay TV. Cinema also puts ads in front of viewers who have nowhere else to look. That captive, distraction-free environment is something CTV and YouTube simply cannot replicate, and attention scores back that up across every measured benchmark.

Are there any industries that cannot advertise at Winston-Salem theaters?

Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted through this network. These restrictions apply regardless of local ordinances or campaign size. If your business falls into one of these categories, cinema advertising through this channel is not available to you.

How long should a Winston-Salem cinema campaign run to see results?

A 4-week flight is the standard entry point, matching how most films cycle through a multiplex. Brands running awareness campaigns or event-driven promotions typically book 4 to 8 weeks. With 36,000 monthly impressions across 18 screens, longer campaigns build real frequency without losing cost control.

Ready to advertise in Winston Salem?

Call for pricing tailored to your dates, film slate, and targeting.