1 theater · 20 screens

Movie Theater Advertising in Ypsilanti, MI

Cinema advertising on 20 screens in Ypsilanti, MI.

The Cat in the Hat poster

The Cat in the Hat

Nov 6

The Hunger Games: Sunrise on the Reaping poster

The Hunger Games: Sunrise on the Reaping

Nov 20

Avengers: Doomsday poster

Avengers: Doomsday

Dec 18

Dune Part Three poster

Dune Part Three

Dec 18

Jumanji 3 poster

Jumanji 3

Dec 25

Ice Age: Boiling Point

Ice Age: Boiling Point

Feb 5

Narnia: The Magician's Nephew

Narnia: The Magician's Nephew

Feb 12

The Exorcist: Martyrs

The Exorcist: Martyrs

Mar 12

Sonic the Hedgehog 4

Sonic the Hedgehog 4

Mar 19

Godzilla x Kong: Supernova

Godzilla x Kong: Supernova

Mar 26

The Legend of Zelda

The Legend of Zelda

Apr 30

Star Wars: Starfighter

Star Wars: Starfighter

May 28

How to Train Your Dragon 2

How to Train Your Dragon 2

Jun 11

Spider-Man: Beyond the Spider-Verse

Spider-Man: Beyond the Spider-Verse

Jun 18

Shrek 5

Shrek 5

Jun 30

Poster art courtesy of IMDb · © respective studios · used for editorial reference.

20

Screens

40,300

4-Week Impressions (est.)

20K

City Population

Ypsilanti, MI has one cinema advertising option, but it's a strong one. The Ann Arbor 20 IMAX is one of the area's most-attended multiplexes, with 20 screens and an estimated 48,000 monthly moviegoer impressions. For advertisers, that means consistent, high-attention reach in a single Detroit metro buy.

The city skews young. The median age is 27, nearly 46% of residents hold a bachelor's degree or higher, and median household income is $44,141. That adds up to educated young adults actively spending on dining, retail, tech, and services. Cinema puts your ad in front of them without competing against a phone screen or a news feed. Attention rates in cinema run 6 to 16 times higher than social and digital placements.

Movie theater ad placements tailored to your goals

Choose what fits your campaign — on-screen, in-lobby, and digital extensions.

onscreen

Early Pre-Show

Your brand opens the show

Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.

onscreen

Pre-Show Prime

Peak attention, before the trailers

Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.

onscreen

Final Trailer

The last ad before the feature

The premium position — the final commercial before the feature begins. Highest recall, unskippable.

lobby

Lobby Network

Digital signage throughout the theater

Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.

digital

Streaming Extension

Retarget moviegoers on CTV and OTT

After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.

digital

Digital Retargeting

Banner & mobile reach for your moviegoers

Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.

Frequently asked questions

How much does cinema advertising cost in Ypsilanti?

A 4-week campaign in Ypsilanti typically runs $1,550 to $3,900, depending on how many screens you take and which placements you use.

Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.

Who typically advertises at movie theaters in Ypsilanti?

Local and regional advertisers in QSR, auto dealerships, healthcare, higher education, retail, and financial services are common at this location. The Ann Arbor 20 IMAX draws a college-educated, younger audience that responds well to brands in those categories. National brands also use Ypsilanti as part of wider Detroit metro campaigns.

Where exactly do the ads appear inside the theater?

Ads run during the pre-show on the main screen, reaching audiences who are already seated and focused before the feature starts. Additional placements include lobby video displays and static signage near concessions and ticketing. On-screen pre-show is the highest-attention format available, rated 2 to 6 times more effective than live sports advertising.

How does cinema advertising compare to TV or streaming in this market?

Roughly 60% of moviegoers nationally are cord-cutters or cord-nevers, so traditional TV spots miss them entirely. Cinema delivers documented attention rates 6 to 16 times higher than social and digital, and outperforms CTV and YouTube. For brands targeting Ypsilanti's younger, degree-holding population, cinema reaches people that broadcast and streaming don't.

How long does a campaign need to run to see results?

Most campaigns run on 4-week cycles, the standard unit for measuring impressions and lift. QSR brands have documented 2 to 3 times return on ad spend within that window. Auto advertisers have seen 34% increases in foot traffic, and retail brands 53% incremental visits, both measured over a single 4-week flight.

Are there industries that cannot advertise at the Ann Arbor 20 IMAX?

Yes. Cinema advertising in this market does not accept ads for alcohol, tobacco, firearms, cannabis, or political campaigns. These restrictions apply across the network regardless of local regulations. Advertisers in those categories should consider alternative channels. Most other industries, including healthcare, finance, food service, and retail, are eligible to run.

Ready to advertise in Ypsilanti?

Call for pricing tailored to your dates, film slate, and targeting.