Billboard Advertising in California's 16th Congressional District
Political campaigns targeting California's 16th Congressional District can leverage billboard and out-of-home advertising locations to reach voters where they live, work, and commute. This district offers strong OOH coverage with both static and digital billboard options.
We've pulled a sample of 42 billboards in this district to help you start planning your campaign. The district is represented by Sam T. Liccardo (D) and covers Merced, Madera, Chowchilla, Kerman, Mendota and surrounding areas.
Request a ProposalShowing a sample of billboard locations in this district. Many more are available. Request a Proposal for the full list.
District Overview
| Representative | Sam T. Liccardo D |
| Billboards Shown | 42+ |
| Key Areas | Merced, Madera, Chowchilla, Kerman, Mendota |
District Demographics
| Population | 300,190 |
| Median Household Income | $46,678 |
| Median Age | 29.5 |
| College Educated | 12.5% |
| Homeownership | 46.6% |
| Avg Commute | 27.1 min |
Billboard Inventory in California's 16th Congressional District
Here are some of the billboard locations in this district. For the full list with rates and availability, request a proposal.
- Media Type: Posters
- Us 99 600 ft N/O Ave 16 Ovp E/S F/S
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- Media Type: Posters
- Us 99 .40 mi S/O Jct 152 E/S F/S
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- Media Type: Posters
- Us 99 2.80 mi N/O Madera (S/O 18 1/2) E/S F/N
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- Media Type: Bulletins
- Hwy 99 1 mi N/O Berenda E/S F/S
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- Media Type: Posters
- Us 99 .50 mi S/O Jct 152 E/S F/N
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- Media Type: Bulletins
- Hwy 99 .20 mi N/O Gateway E/S F/S
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- Media Type: Bulletins
- Hwy 99 900 ft S/O Avenue 19 W/S F/S
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- Media Type: Digital
- CA State Hwy 99 N at Robertson/exit 170
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- Media Type: Junior Bulletin
- NL HWY 152 @ RD. 8
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- Media Type: Permanent Bulletin
- EL HWY 99 .2 MI N/O RD. 19 1/2
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- Media Type: Permanent Bulletin
- WL HWY 99 .5 MI. S/O AVE 17
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- Media Type: Permanent Bulletin
- EL HWY 99 .2 MI N/O RD. 19 1/2
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- Media Type: Posters
- Us 99 .40 mi S/O Jct 152 E/S F/N
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- Media Type: Permanent Bulletin/Regular
- WL HWY 99 .9 MI S/O AVE. 20
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- Media Type: Permanent Bulletin/Regular
- WL HWY 99 .8 MI S/O AVE 20
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- Media Type: Permanent Bulletin/Regular
- WL HWY 99 .7 MI. S/O AVE 17
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- Media Type: Junior Bulletin/Regular
- EL HWY 99 .9 MI. N/O AVE. 17
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- Media Type: Permanent Bulletin/Regular
- WL HIGHWAY 99 2000' N/O AVE 18 1/2
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Need More Options?
Request a proposal to see all available inventory in this district.
Billboard Advertising Costs in This District
$3.01 AVG CPM
Cost per 1,000 impressions
$2,030.50 AVG COST
Per board, 4-week campaign*
674,346 AVG IMPRESSIONS
Per board, 4-week campaign
*Estimates based on current market data. Actual prices vary by location, size, and campaign duration.
Why Billboard Advertising Works for Political Campaigns in California
- Unskippable voter reach — billboards can't be blocked, skipped, or muted
- Geographic precision — place boards within district boundaries
- High frequency — commuters see your message daily
- Rapid response — digital boards update creative in hours
- Complements digital — reinforces CTV, social, and display campaigns
- Compliance-friendly — easy to include required disclaimers
How to Buy Billboard Advertising in California's 16th Congressional District
1. Request Inventory
Tell us your target districts, timeline, and budget. We'll pull available boards within 24 hours.
2. Review Proposal
We'll send a proposal with locations, photos, rates, and impression data.
3. Launch Campaign
Approve boards, send creative, and your campaign goes live. Typical lead time: 2-4 weeks.
Frequently Asked Questions About Billboards in California's 16th Congressional District
How many billboards are available in California's 16th Congressional District?
We've pulled 42+ billboard locations in and around California's 16th Congressional District as a starting point. These cover California and the surrounding area. Many more are available — request a proposal for the full list with rates.
How much does billboard advertising cost in California's 16th Congressional District?
In California's 16th Congressional District, a 4-week billboard campaign averages about $2,030.50 per board, with a CPM around $3.01.
Pricing varies by size, format, location, and duration. Digital boards tend to have shorter minimums and more flexible scheduling. Request a proposal for exact rates on specific locations.
Who is the current representative for California's 16th Congressional District?
California's 16th Congressional District is currently represented by Sam T. Liccardo (Democrat).
Nearby Congressional Districts
Running a multi-district campaign? We can package billboard inventory across adjacent districts for consolidated pricing.
Ready to Reach Voters in California's 16th Congressional District?
Tell us about your campaign and we'll send available billboard inventory within 24 hours.
Request a Proposal