Author: Mike Lavery

Alternatives to Email Marketing: Reach People Where They Are

Many of us have heard of the e-blast platforms, some of us may have even used them, but all of us have been bombarded by email marketing campaigns. Your spam…
What is A/B Testing in Marketing?

Ever wonder why one ad grabs attention while another gets ignored? There’s a reason. A/B testing is a method used to compare two versions of a marketing asset to determine…
How to Advertise to Tourists

Marketing to tourists doesn’t always follow the same rules as traditional marketing. Visitors are often unfamiliar with the region and on a time crunch, but because of that, they may…
Best Billboards of 2024

With the year wrapping up, we at Alluvit Media wanted to take the time to reminisce on some of our favorite billboard campaigns of 2024. Successful billboard advertising is a…
How Foot Traffic Data Improves Your Advertising

Imagine your billboard standing tall in the perfect location, catching the eyes of thousands of potential customers every day. But what if you could know, with precision, exactly where and…
Billboard Advertising During the Holidays

The holiday season can get hectic, which is why it’s a prime opportunity for businesses to really grab consumer attention. Each year, families find themselves rushing between shops—whether online or…
Billboard Restrictions: What You Can’t Put On Your Ad

Billboard advertising is a powerful way to get your message out there. From small businesses to global corporations, any brand can leverage these attention-grabbing advertising channels in ways digital ads…
Is Billboard Advertising Worth It for Small Businesses?

Running a small business is not for the faint of heart — it takes market research, strategy, and perseverance to navigate an often competitive landscape. For businesses with limited resources…
Do’s and Don’ts of Political Billboard Advertising

When election season rounds the corner, political billboards pop up everywhere. But the process of political campaign advertising isn’t cut and dry. It’s important to be aware of regulations to…
Digital vs. Static Billboards

Billboards come in all sorts of shapes and sizes. You’re not limited to just the standard 14’x48’ static board you likely see the most along the highway (although it is…