If you run a landscaping business, you thrive when you’re out in the sunshine, making your community a more beautiful place. The marketing side of your business, on the other hand, requires strategy that might not come as naturally—but you’re passionate about expanding your client base, and learning how to grow a landscaping business doesn’t have to be complicated. 

By getting your name in front of more people and introducing them to the exceptional work you do day in and day out, you can build a trusted reputation in your area. The secret? An advertising method that takes place in the great outdoors, just like your work—billboard advertising.

Why Landscaping Businesses Struggle to Stand Out

Landscaping businesses often operate primarily through word of mouth—a recommendation from a friend or neighbor who “knows a guy.” However, as a business, your goal is to be more than just a great recommendation. You want to be the landscaper your ideal customer thinks of before they even have to ask.

But standing out takes strategy. It requires you to develop a distinct brand presence—and to make that presence as well-known and visible as possible.

You want to get in front of potential customers and grab their attention. And with billboard advertising, you’re able to do just that on their daily commute or errand run.

How Billboard Advertising Allows You to Grow a Landscaping Business 

In the world of marketing, the possibilities are endless. You can turn to anything from online ads to direct mailers to social media. So of all the potential marketing strategies for landscaping businesses, what makes billboard advertising so effective?

1. Establish Your Brand

As a business, your first goal is simply to ensure everyone knows your name. And what better way to do so than during the one part of a potential customer’s day when they’re unable to multitask? Print ads can be flipped past, digital ads can be closed or ignored, but billboard ads are in a driver’s line of sight every single day. There’s no avoiding it—making your landscape business a familiar name in the mind of someone who just might need your services.

2. Grow Local Awareness

You offer a local service—what better way to gain brand awareness from the people you serve than advertising locally? The placement of your billboard is a strategic decision, and at Alluvit Media, we’re here to help you determine the perfect spot for optimized awareness.

Maybe you want to place your billboard in the most commuter-heavy part of town, or perhaps you want to stick to areas near residential neighborhoods. Our team of Media Coordinators is ready to help you find the perfect spot for your landscaping business’s billboard.

3. Utilize the Value of Repetition

Often the brands we trust most aren’t necessarily the ones we have the most personal experience with. They’re simply the ones we recognize.

When a customer sees a brand constantly, they begin to internalize the message that this brand is an expert. This brand recall is key, because when that customer needs landscaping services, yours is the first name they’ll be typing into their search engine.

4. Maintain Constant Visibility

In trying to choose the most cost-effective marketing strategy for your business, digital marketing can feel like a bit of a gamble. You’re often paying by the click, which means that the most cost-effective marketing is also the marketing that’s getting the least amount of attention.

A billboard, on the other hand, is visible 24/7: no strings attached. With one flat fee, you know exactly what you’re paying for with no variables—just results.

Crafting a Billboard That Works

Billboard advertising is a key strategy for landscaping businesses hoping to grow. But how do you craft an effective billboard?

Here are a few key pieces of information included on every great billboard:

• Contact information, such as a phone number or memorable website URL
• Your business’s benefits—are you available by phone 24/7? Do you offer day-of services? What makes you stand out?
• A quick, punchy message with a direct call-to-action (CTA). Aim for something witty or whimsical that passing drivers can get stuck in their head.

No graphic designer? No problem. At Alluvit Media, our team provides no-cost graphic design services to help your landscaping business create a billboard everyone will remember.

Expanding Your Advertising to Other Outdoor Formats

Want to get extra creative? We offer a wide range of outdoor advertising formats to make your business stand out.

• Transit Advertising: Highlight your business on the go via buses or shelters in residential areas.
• Street Furniture: Ideal for shopping centers, parks, and walkable downtown spaces.
• Airport Advertising: Best for targeting high-income homeowners or commercial accounts.
• Mural Advertising: Stand out from the crowd with eye-catching art that incorporates local culture.

Pro tip: for the best results, utilize multiple outdoor marketing formats for heightened brand awareness and greater reach.

Ready to Grow Your Landscaping Business?

When growing a local business, local advertising matters—and billboard advertising is one of the most cost-effective and strategic ways to strengthen brand trust and become a household name.

At Alluvit Media, we specialize in helping your business scale to new heights through outdoor advertising. You serve your community with excellence—and you deserve for as many people as possible to know it.

Ready to build the perfect marketing strategy for your landscaping business? Submit our online form to begin working with our team of experts today.

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