Mike Lavery
Mike Lavery is the co-founder of Alluvit Media and the head of the Outdoor Media department. He provides sales training and guidance for the company’s Media Coordinators and Account Executives, and helps oversee the department’s database of advertisers, contracts, and inventory. After graduating from UC Irvine and before founding Alluvit Media, Mike was a professional golfer. He competed on a number of tours including the PGA Tour, Nationwide Tour, PGA Tour Canada, and others.
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What is Programmatic OOH? Explained
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Outdoor advertising has evolved dramatically over the years, and one of the most exciting developments is the rise of programmatic Out-Of-Home (OOH) advertising. This cutting-edge approach combines the traditional strengths…
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4 Ways to Reach & Engage Your Target Audience
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Target audience is one of those marketing phrases that’s used so frequently that it sometimes loses its meaning. But there’s a reason why marketers and advertisers are so focused on…
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How to Succeed With Real Estate Advertising
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Navigating the world of real estate marketing can feel like you’re facing endless competition, with countless others vying for the attention of potential buyers or tenants. How can you launch…
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Geofencing vs. Geotargeting: What’s the Difference?
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By now, many of us know that throwing your message at any unspecified audience and hoping it sticks just won’t cut it. To run marketing campaigns that achieve our objectives,…
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How Much Does a Billboard Cost in Los Angeles?
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The City of Angels has long represented an opportunity for stardom for aspiring actors and creatives. But they’re not the only ones who can make it big in Los Angeles.…
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Airport Advertising Guide: 7 Types of Airport Ads
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Looking for a bustling and diverse hub with a wide selection of out-of-home placement opportunities, areas of high dwell time, and an affluent audience? Airport advertising checks all those boxes.…
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10 Facts About Advertising You Should Know
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We spend a lot of time singing the praises of outdoor media. Our belief that OOH advertising is one of the most effective channels doesn’t come out of nowhere though.…
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Guide to Outdoor Media Sizes: How Big is a Billboard?
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Whether you’re driving down the highway, walking through a busy city center, or waiting for the bus, chances are you’ve come across various forms of outdoor media vying for your…
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How Much Does a Billboard in Times Square Cost?
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Each day, approximately 360,000 pedestrians venture into the heart of Times Square. At just about every hour of the day (and night) and every day of the year, the iconic…
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Place-Based Advertising Guide: What is Place-Based Media?
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Place-based advertising gives you the opportunity to engage your target audience in a specific location. It seamlessly integrates into people’s daily lives, allowing for unobtrusive yet potentially captivating messaging. No…