Category: Out of Home 101

  • Guide to Outdoor Media Sizes: How Big is a Billboard?

    Guide to Outdoor Media Sizes: How Big is a Billboard?

    Whether you’re driving down the highway, walking through a busy city center, or waiting for the bus, chances are you’ve come across various forms of outdoor media vying for your attention. Among these, billboards remain one of the most effective advertising methods for reaching a broad audience.  Preparing for a new advertising campaign comes with…

  • How Much Does a Billboard in Times Square Cost?

    How Much Does a Billboard in Times Square Cost?

    Each day, approximately 360,000 pedestrians venture into the heart of Times Square. At just about every hour of the day (and night) and every day of the year, the iconic NYC destination is full of movement. It’s no wonder why brands all over the world are curious about how much a billboard in Times Square…

  • Calculating Billboard ROI

    Calculating Billboard ROI

    Even with all the marketing and advertising channels available today, billboards continue to have a massive influence on consumer behavior. Outdoor advertising in general is an effective way to reach a large amount of people, but exactly how effective is it? To determine the financial success of your campaign, you’re going to want to calculate…

  • Can You Buy a Billboard? Plus Other Considerations

    Can You Buy a Billboard? Plus Other Considerations

    Every so often, we get calls from individuals and businesses interested in buying a billboard. It’s not surprising. Billboards have an effective way of grabbing attention in a world that is so often on-the-go, making them an excellent advertising method.  No matter what motivates someone to want to own a billboard—whether it’s passive income, permanent…

  • Understanding Billboard Advertising Rates

    Understanding Billboard Advertising Rates

    While advertising possibilities continue to evolve, traditional methods like billboard advertising remain a reliable way for businesses to rise above the noise. Billboards, and other forms of outdoor media, provide a high-visibility platform, and understanding billboard advertising rates is crucial for a successful campaign.  What should you look out for when you request a billboard…

  • Do Billboards Work in 2024?

    Do Billboards Work in 2024?

    With a laundry list of advertising channels out there, choosing the right one for your campaign can seem intimidating. Do you mimic your competitors? Follow the trends? Go for the highest potential impressions? The marketing and advertising landscape has shifted significantly over the past decade with every brand flocking to social media as their #1…