How to Succeed With Real Estate Advertising

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Real estate billboard with a blue outlined home protruding from an orange billboard. Gray sky with clouds behind.

Navigating the world of real estate marketing can feel like you’re facing endless competition, with countless others vying for the attention of potential buyers or tenants. 

How can you launch real estate advertising campaigns that stand out from the crowd? Take your ad outdoors!

Real estate billboard advertising gives you the opportunity to be more strategic with your ad dollars. Instead of investing tons of your budget into pay-per-click ads, social media ads, or e-blasts, you can rest assured knowing how many impressions your billboard gets on a regular basis. 

Think of it this way: users can’t scroll past, use an ad blocker, or move your ad to their junk folder. With a static billboard, your ad is on view 24/7.

In this post, we’re exploring how you can succeed in this competitive marketing landscape through real estate billboard advertising. Here’s what we’ll cover:

Facts & Figures: Real Estate Billboards

A recent survey by the National Association of Realtors (NAR) revealed that the typical first-time buyer was 35 years old. Another survey found that 71% of people between the ages of 35 to 54 say they trust digital out-of-home (DOOH) as much as online and traditional media channels.

What does that tell us? People who are most likely ready to purchase a home tend to have high levels of trust in outdoor advertising. Buying a home is a substantial investment. Any real estate company or agent knows that establishing trust is essential for making that sale. That’s why it’s important to start off on the right foot with ads that prospective home-buyers trust.

For more facts about advertising (and why you can’t overlook the power of OOH), check out our recent blog post.

What Makes Real Estate Advertising Unique?

One thing that stands out about real estate ads when compared to other products or services is the hyperlocal nature. You don’t want to waste your ad dollars targeting people who aren’t interested in properties in that area. Likewise, you don’t want too many folks contacting you about markets you don’t cover.

The real estate adage “location, location, location” is true for billboards too!

Empowered with data about estimated impression count and other demographic insights, you can launch a campaign that targets the right people. OOH takes the guesswork out of identifying areas where prospective buyers and tenants frequent. With 24/7 exposure, you can ensure that your ad is visible no matter what time people are passing by.

How to Design Compelling Billboard Ads

The principles for designing an effective ad remain constant for real estate professionals. A quick rundown:

  • 7-10 words
  • 1 headline
  • 1 image
  • 1 logo
  • Contact info (e.g., website)
  • Contrasting colors

Remember, less is more! Avoid cramming too many words or images onto the board. You only have a few seconds (or maybe closer to a minute depending on traffic or location near an intersection) to leave a lasting impression.

Consider your key selling points and what you want to convey to a prospective buyer. Does a headshot emphasize your professionalism and friendliness? Does a picture of available properties instill a desire to learn more?

One great thing about renting a digital billboard is that you may have the ability to request a creative change free of charge. That is, your ad can be swapped during your campaign so you can see which visuals/text receive more engagement.

Examples of Effective Real Estate Advertising

We’ve helped real estate agents all over the country launch eye-catching boards. With complementary graphic design services, we help ensure that you’re launching an ad that you’re proud to call your own. Receive a custom interactive proposal by filling out our online form.

Here are some examples of outdoor real estate ads to help inspire you:

Example of an effective real estate ad with an image, business name, and contact information.
A real estate billboard along the highway depicting homes, a website, and a CTA.
A real estate outdoor ad depicting a home next to the business name, website, and directions.