Malco Orchard 14 is a 14-screen theater in New Hartford, NY, located at 20 Ellinwood Dr and serving the Utica market. It draws an estimated 22,400 moviegoer impressions per month, making it a reliable option for advertisers looking to reach audiences in this region.
Alluvit Media handles the media buying directly, so local and regional advertisers have a clear path to this location without the hassle of managing the process on their own.
Mix and match across the pre-show, lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
Call for pricing tailored to your flight dates and film slate.