1 theater · 14 screens
Cinema advertising on 14 screens in New Hartford, NY.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
New Hartford, NY falls within the Utica market and punches above its weight for advertisers. The population is just over 2,000, but median household income sits at $80,733 and more than half of residents hold a bachelor's degree or higher. That's a well-educated, higher-earning audience.
The Orchard 14 is the city's only cinema, with 14 screens and an estimated 22,400 monthly moviegoer impressions. For local and regional advertisers, that kind of concentrated, attentive foot traffic is hard to replicate elsewhere. Cinema audiences nationally skew younger than streaming platforms, with 60% identifying as cord-cutters or cord-nevers. Running TV placements alone will miss a real share of this market.
A 4-week campaign in New Hartford starts at $828, a measurable entry point for businesses looking to reach a focused, high-income Utica-area audience.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $830 – $1,660 | Tier 4 market rates | up to 22,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Orchard 14 runs between $828 and $1,657, depending on screen count and placement format. New Hartford is a Tier 4 market with a CPM of $34 to $40. Given the attention levels cinema delivers, that rate holds up well against local digital and broadcast alternatives.
Common advertisers include restaurants, auto dealerships, retail stores, healthcare providers, financial services, and local entertainment venues. The results are well-documented: QSR brands have seen 2 to 3 times return on ad spend, auto advertisers recorded a 34% increase in foot traffic, and retail saw 53% more incremental visits after cinema campaigns.
Ad placements run on screen before the feature film begins, during the pre-show sequence that plays as audiences are seated. This is a full-screen, sound-on environment with no skip option and no competing content. Attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital placements.
Cinema reaches audiences that streaming and broadcast often miss. Nationally, 60% of moviegoers are cord-cutters or cord-nevers, and the median moviegoer age is 30, younger than Netflix, Hulu, and NFL audiences. In a market like Utica, that matters. Cinema fills a real gap in reach, especially among younger and multicultural demographics.
The standard campaign unit is 4 weeks, in line with typical film booking cycles. Campaigns can extend across multiple 4-week windows for sustained presence. In New Hartford, a single 4-week run delivers an estimated 22,400 impressions across Orchard 14's 14 screens, giving local advertisers solid frequency within a concentrated geographic area.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted for cinema placement. This applies regardless of campaign size or market tier. If your business falls outside those categories, getting a campaign live is a straightforward process, and Alluvit Media can walk you through creative specs and scheduling.
Call for pricing tailored to your dates, film slate, and targeting.
