Cinemark Century 14 Northridge Mall is a 14-screen multiplex at 350 Northridge Shopping Center in Salinas, California, serving the Monterey-Salinas market. The theater draws an estimated 22,400 moviegoer impressions per month, giving advertisers a consistent on-screen presence at one of California's Central Coast anchor retail destinations.
Alluvit Media places on-screen campaigns at this location, with 4-week rates from $828 to $1,657 depending on placement and schedule. Ads run directly before feature films, in front of an audience that is seated, attentive, and not scrolling past your message. For advertisers targeting Salinas and the broader Monterey County region, this theater is a straightforward option worth considering.
Real numbers for a 4-week, :30-second spot campaign. Pricing varies by ad placement, film slate, and seasonality.
In plain English
for a 4-week :30 campaign reaching approximately 22,400 moviegoers at this theater.
In industry terms
(cost per thousand impressions) — competitive with premium CTV, and well below broadcast TV primetime.
Final pricing depends on the 2026 release calendar — premium spots adjacent to tentpole releases (Avengers: Doomsday, Dune Part Three, Toy Story 5) command higher rates than standard weeks. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Mix and match across the pre-show, lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
Call for pricing tailored to your flight dates and film slate.
