1 theater · 14 screens
Cinema advertising on 14 screens in Salinas, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Salinas, CA gives advertisers direct access to one of the Central Coast's most active local audiences. With nearly 162,000 residents and a median age of 32.1, the city skews young. Century 14 Northridge Mall is the market's primary theater, with 14 screens and an estimated 22,400 monthly moviegoer impressions.
Cinema advertising in Salinas reaches a predominantly multicultural audience — 62% identify as multicultural nationally, a figure that aligns closely with Salinas's own demographics. Ad recall in this environment runs 2 to 6 times higher than live sports and 6 to 16 times higher than social media. For brands targeting Monterey-Salinas market consumers, a 4-week campaign starts at $828, making it a practical, measurable buy for local and regional advertisers.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $830 – $1,660 | Tier 4 market rates | up to 22,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Century 14 Northridge Mall runs between $828 and $1,657, placing it in the Tier 4 CPM range of $34 to $40. With roughly 22,400 monthly impressions available, you get solid local reach at a cost that fits mid-size advertising budgets without committing to a regional or national buy.
Common advertisers in markets like Salinas include local restaurants, auto dealers, healthcare providers, retailers, real estate agencies, and financial services firms. National brands targeting the Monterey-Salinas market also use cinema to reach younger, multicultural consumers. Documented results include QSR brands achieving 2 to 3 times return on ad spend and auto advertisers seeing 34% increases in dealership foot traffic.
Ads run on screen during the pre-show segment, before the feature film begins. Viewers are seated, attentive, and without a remote control. Some campaigns also include lobby digital displays, depending on availability. On-screen cinema ads deliver attention levels 6 to 16 times higher than social or digital advertising.
Cinema reaches the 60% of moviegoers who are cord-cutters or cord-nevers, so TV and streaming ads simply won't find them. Salinas moviegoers skew younger, with a national median age of 30, compared to traditional TV audiences. Attention metrics consistently outperform CTV and YouTube, making cinema a strong complement or alternative to other screen-based buys.
A standard campaign runs in 4-week flights, giving your message enough repetition to build recall across multiple screenings. Many advertisers run consecutive flights to hold presence through seasonal peaks or product launches. In a single-theater market like Salinas, a consistent 4-week schedule can realistically reach a significant share of the local adult audience.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted. These restrictions apply market-wide and are not negotiable. Advertisers in those categories should look at other channels. Most local and regional businesses, including healthcare, retail, food service, finance, and professional services, qualify without issue.
Call for pricing tailored to your dates, film slate, and targeting.
