Unbeknownst to many, the logistics industry serves as the silent backbone of retail and product-based companies all across the world. In a society where instant gratification is king, expectations are high, and speed and seamlessness reign supreme—making effective logistics advertising a must for your business to be discovered. 

Any good businessperson knows that the more you’re able to expand your business, the more resources you’ll have to work with and the better you’ll be able to make your services. This allows you to quickly rise to the top of your industry, but in order for a logistics company to do so, it first has to learn how to be successful with logistics advertising.

Traditional business-to-business (B2B) methods, such as referrals and cold calling, are still a standard within transportation and logistics advertising. But by expanding your organization’s advertising efforts through techniques like out-of-home (OOH) advertising, you’ll be able to grow in a whole new way.

Keep reading to discover top logistics advertising ideas from the experts.

How Can Logistics Advertising Utilize OOH Marketing Techniques?

Out-of-home advertising refers to ads or promotional materials that appear in public, physical locations. From billboards and wallscapes to gas station advertisements and bus shelter signs, you pass OOH marketing every time you leave your house, building familiarity with businesses and organizations as you go about daily life.

Unlike digital ads, which can be avoided via ad blockers, OOH ads are unavoidable—and they make an impact.

It’s only appropriate for an industry marked by the tangible and physical. Out-of-home marketing speaks the language of logistics in a unique way, making it particularly effective.

Here’s how to build a logistics advertising campaign that converts.

1. Identify Your Target Audience

First things first: who are you trying to reach with your ads?

The logistics industry fully encompasses the product supply chain, from manufacturing to storage to distribution. Some logistics companies handle all aspects, while others are responsible for a single part. In knowing the needs that you fill, you’re able to discern your ideal customer: the target audience of your ads.

Whether your team excels at shipping with speed and excellence or you’re a strategic powerhouse ready to streamline your clients’ systems, you bring immense value to the table. Now, it’s time to find the people seeking that value. This could include e-commerce businesses, manufacturers, or retailers.

2. Identify What Sets Your Business Apart

North America is known to be the second-largest logistics market in the world, with nearly 73,000 third-party logistics (3PL) businesses in the US. Competition is steep, but demand is high—so what makes your business stand out?

Maybe you’re known for your lightning-fast customer service, or perhaps you’ve developed technology that puts you a step ahead of your competitors. Understand what you bring to the table and share it proudly—your potential clients need to know why you’re the best in the business.

3. Determine Strategic Advertising Locations

You know who you’re targeting—now, where can you find those people?

Whether that’s high-traffic locations in cities that are home to your warehouses or the interstates that your trucks frequent, out-of-home advertising is only effective if your ads are seen by the people who matter to your business. Remember, the goal is to build familiarity, so that when your ideal customer needs logistical help, your name is the first to come to mind.

4. Choose the Most Effective OOH Methods

OOH advertising encompasses a number of different options, and when diving into 3PL advertising, you want to ensure you’re choosing the best methods to drive success.

Digital out-of-home (DOOH) advertising has become an exceptionally powerful tool for advertisers, allowing them to stand out with adaptable, time-sensitive ads. In fact, over 73% of consumers prefer DOOH over other forms of advertising, making it a top choice for logistics advertisers looking to make a difference in their marketing efforts.

How Do I Know If My OOH Marketing Is Working?

If you’re used to digital marketing methods, the lack of immediate analytics can make OOH advertising feel risky. But there are ways to determine the success of your efforts, even without an analytics dashboard. Here are some ways to measure billboard KPIs:

• Check for spikes in inquiries during the time your campaign is running.
• Pay attention to web analytics—is your business being searched more frequently online? (Note: the best OOH marketing campaigns are paired with digital marketing efforts!)
• Conduct customer surveys to learn if your ad was a determining factor in their interest.
• Review location-based data to see if any upticks in traffic can be tied to the locations of your physical ads.

Work With a Team That Specializes in OOH Advertising for Logistics and Transportation

The thought of crafting the perfect ad campaign for your logistics and transportation business can be daunting. If you’re going to invest in advertising, you want to ensure you have a great ROI to show for your efforts—and the best way to do so is by partnering with a team that specializes in logistics company OOH advertising services.

At Alluvit Media, we’re trusted by some of the world’s leading brands to craft campaigns that convert. You want to help businesses near and far streamline their logistics, and we want to help you make that happen—one ad at a time.

Whether you’re planning to start small or ready to build a cross-country campaign, our team of experts is here to partner with you to shape your strategy and execute each detail with ease.

Ready to get started? Request a proposal today to receive a custom, interactive proposal and begin sharing your business nationwide.

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