Welcoming visitors to the beautiful city of St. Louis, Missouri, the Gateway Arch is one of the Midwest’s most iconic landmarks. Over two million people visit each year, making this bustling area a prime target for advertisers. But how much does it cost to rent a billboard near the Gateway Arch?

We’ve helped a wide array of brands launch billboard campaigns in high-traffic locations like the Gateway Arch, and we’re passionate about keeping advertisers informed every step of the way. 

Keep reading for industry insights on what to expect when launching a billboard campaign near the Gateway Arch. We also encourage you to take a look at specific billboards in St. Louis — we have access to inventory nationwide!

Gateway Arch Billboard Cost Factors

The factors influencing the cost of a billboard near the Gateway Arch are similar to those that dictate billboard costs in other prime locations. While there may not be billboards mere feet away from this major landmark, there are plenty of placements in the vicinity that get high levels of traffic daily.

Here are the key factors at play determining the cost of your Gateway Arch-area billboard:

Location

The closer your billboard is to the Gateway Arch, the higher the cost will be. As with any popular area, the more visibility your billboard is expected to get, the more you should expect to pay. Considerations such as foot traffic, tourist concentration, and vehicular flow all impact the price of your billboard.

Size and Type of Billboard

When choosing the size and type of your Gateway Arch billboard, you have a range of different options. In addition to choosing from various sizes and formats, you also have the option of choosing between digital displays and traditional static bulletins, which will be priced differently.

Static billboards come with unique production costs, such as the cost of printing the vinyl. Since the format you choose will impact your campaigns overall cost, you may want to request a mix of options for your billboard proposal to really be able to evaluate the different paths your campaign can take.

Campaign Duration

The length of your advertising campaign is also a factor in your overall price. Whether you’re running a short-term promotion or planning a long-term brand awareness campaign, knowing how long you want your campaign to run is crucial info to have on hand to get an accurate idea of what price to expect.

Pro tip: longer commitments often secure better rates (and maximize overall impact!), so if you aren’t operating under strict time restraints, consider an extended duration.

Demand and Seasonality

St. Louis is one of the most popular areas in the Midwest, making it a highly sought-after advertising space for a wide variety of industries—especially when tourism is high. With many brands vying for the highest-profile advertising spots, prices naturally fluctuate based on demand.

Tourism peaks in St. Louis during the summer months, so expect the highest advertising prices between June and August. Prices may also spike during popular events and festivals, so be aware of what’s going on in the city when planning your campaign. High demand means that spots will go quickly, no matter the pricing, so be sure to book your billboard early in the year to lock in the best placements.

Production and Installation Costs

In addition to the standard costs of your billboard, if you plan to launch a static billboard, you’ll also need to factor in production and installation costs. Alluvit Media charges a flat fee of $2.95 per square foot.

Advertising Costs Near the Gateway Arch

Now that you have a better idea of the different factors involved in determining the price of a billboard near the Gateway Arch, let’s look at some numbers. Prices change frequently, so get in touch with our team to ensure you receive the most up-to-date figures if you’re interested in advertising in the Gateway Arch area.

• Static Billboard: A static billboard near the Gateway Arch has historically cost around $3,000 for a four-week period, depending on the billboard’s exact location and size. These billboards are typically illuminated to ensure they remain visible at all hours of the day and night.
• Digital Billboard: A digital billboard in the Gateway Arch area typically costs around $5,000 per four-week period. Digital billboards rotate multiple ads, offering an 8 second spot within the loop.
• Other Outdoor Placements In The City: A high-traffic bulletin ad in Downtown St. Louis may cost around $8,000 per four-week period depending on its placement. 

Other advertising options include wallscapes, bus wraps, or transit shelters. Prices vary depending on the advertisement type you prefer, so get in touch with our team to learn about your different options.

How to Launch a Gateway Arch Billboard Campaign

At Alluvit Media, we make it easy to launch a billboard campaign near the Gateway Arch. Here’s a glimpse into our streamlined, straightforward process:

1. Fill out our online form to share your campaign goals, budget, and desired start date with our team.
2. From there, you’ll be paired with a dedicated media coordinator who will guide you through the process of shaping your campaign.
3. You’ll receive a custom proposal based on your goals, budget, and desires with St. Louis billboard options that align with your advertising objectives.
4. You and your team will review the proposal and choose the advertising option(s) that best align with your vision.
5. The fun will truly begin as you prepare the creative for your billboard. If you don’t have an ad already prepared, your media coordinator will partner with you to ensure your dream billboard comes to life—complete with graphic design services from our expert team at no additional cost.
6. Once everything has been finalized, your billboard will be set to go live, reaching thousands in one of the highest-traffic areas in the Midwest.

We have access to billboard inventory nationwide. Check out some billboards in St. Louis and reach out for a custom proposal.

FAQs