When hard times hit, we all want to know that the things we care about most are protected—and a great insurance plan can provide that confidence. But if you’re an insurance agent, you know that selling your clients a plan isn’t always that simple. 

Insurance is a complicated field, and many customers are wary of exorbitant prices or subpar coverage. You want to build trust and ensure your clients get the coverage they need—but learning how to increase insurance skills requires strategy and care.

Advertising for insurance agents can be tricky. However, out-of-home (OOH) advertising is known to be one of the best ways to build familiarity and trust with potential clients, resulting in a fantastic ROI. Read on to discover how OOH advertising can work to increase your insurance sales.

What Are the Challenges of Insurance Advertising?

Let’s be honest: Most consumers don’t really want to think about insurance. It’s stressful, complicated, and can be overwhelming. But the fact of the matter is, everyone needs insurance. So why is it often a difficult market to advertise?

If everyone needs insurance, it’s no surprise that it often feels as though just as many people are selling insurance. With different providers and agents everywhere you turn, it’s easy to get lost in the sea of options if you don’t strategically stand out.

Many potential customers undergo the hunt for a great insurance agent with a degree of skepticism and concern. Committing to an insurance plan comes with a degree of risk. Customers want to feel like they can trust their insurance provider to have their back in times of need.

Additionally, insurance agents have to maintain compliance regulations at all times while advertising, adding an extra layer to consider in crafting a marketing plan.

How to Increase Insurance Sales Through OOH Advertising

When crafting the perfect marketing campaign, your goal is simple: to increase sales. But choosing the right method for doing so can feel like a shot in the dark. How do you know how to build an advertising plan that works?

Your best bet is to choose methods that have a proven return on investment (ROI). And according to the Out of Home Advertising Association of America (OAAA), OOH advertising produces a higher ROI than other forms of advertising such as social media, radio, or print.

The reason? Through consistent visibility, OOH advertising builds trust—which is crucial for consumers shopping for insurance.

Plus, when you work with a team of billboard experts, they’ll ensure your campaign utilizes psychological principles for effective outdoor advertising that enable your business to strategically build an identity with your ideal customers.

Billboard Advertising for Insurance Agents: Campaign Tips

You probably come across a number of different insurance billboards on your daily highway drive, and it’s no wonder why—they work. But how do you make sure that your billboard stands out from the crowd?

Here are our top tips for creating a great billboard campaign as an insurance agent.

1. Incorporate a Picture of Yourself

When a potential customer sees the person they’ll be working with, it immediately builds trust and helps move your ad into their long-term memory. Think about it this way—if on your commute you pass two faceless insurance billboards and one billboard with a smiling insurance agent, which are you most likely to remember?

2. Prioritize a Simple, Bold Design

Drivers will pass by your billboard quickly so your ad needs to be effective to say the least. The best advertisements are eye-catching and can be taken in instantly, without the driver straining to read all of the information before the billboard is in their rearview.

3. Create a Tagline They’ll Remember

Insurance billboards can be catchy, funny, or alliterative—they just need to be memorable. As you craft the copy for your billboard, think to yourself, “Is this a phrase I could get stuck in my head?”

4. Be Strategic In Your Placement

While insurance is timely everywhere, placing your billboard near a hospital or courthouse might put you top of mind just when someone needs your services. Additionally, high-traffic local areas are always smart for a business as universally needed as insurance.

Is Billboard Advertising a Good Idea for My Insurance Agency?

Absolutely. Billboard advertising boosts visibility, builds trust, and develops a local presence for your business. Insurance agent advertising can be complicated, but when done right, it boosts insurance sales, allowing you to develop a client roster that you’re proud to serve.
Are you ready to get started? Contact us today to get in touch with our expert media coordinators and begin developing your campaign.

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