OOH Glossary of Terms

Spec sheets Installation Loop Number of Spots Posters Posting Window Production Read Direction Restricted Advertisers Sizing Snipe Illumination Spectaculars Spot Length Static Billboard Static Bulletin Static Poster Trivision Billboard Vinyls Wallscapes Weekly Impressions Creative 30 Sheet Poster Advertisers Airport Advertising Availability Dates Billboards Bleeds Bulletins Bus Benches Contract Addendum CPM (Cost Per Mille) 8 Sheet Poster Creative Deadline Cycles Digital Billboard Digital Poster Facing Direction Final Artwork First Right of Refusal (FRR) Flight Dates Hard Install Date