1 theater · 12 screens
Cinema advertising on 12 screens in Abilene, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Abilene reaches over 127,000 residents with a median age of 32.8, a younger-skewing market where cinema advertising connects directly with active consumers. The city's only theater, Cinemark Abilene and XD, runs 12 screens and delivers an estimated 19,200 monthly moviegoer impressions.
Median household income is $62,720, and the average commute runs under 16 minutes. That combination makes Abilene a compact, well-connected community where local businesses get consistent, high-attention brand exposure. Cinema ads run before sold-out weekends and family showtimes, reaching an audience that skews cord-cutting and multicultural. A 4-week campaign starts at $710, making premium screen advertising accessible to regional and local advertisers. The Abilene-Sweetwater market is classified Tier 4, with CPMs ranging from $34 to $40, solid audience quality for the price.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $710 – $1,420 | Tier 4 market rates | up to 19,200 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Cinemark Abilene and XD runs between $710 and $1,420. Since Abilene has one theater, a single-theater buy and a citywide buy are the same investment. The CPM for this Tier 4 market falls between $34 and $40, which holds up well against most local TV and digital options.
Local and regional advertisers in quick-service restaurants, auto dealerships, healthcare, retail, and home services make up the most common advertiser categories. Nationally, QSR advertisers see 2 to 3 times their spend returned. Auto advertisers report a 34% lift in foot traffic. For performance-focused brands, those are real, measurable results.
Ads run on-screen in the pre-show segment before the feature film, with the full attention of a seated audience in a dark room. There is no scroll, no skip button, no second screen. Cinema ads score 2 to 6 times higher attention ratings than live sports and 6 to 16 times higher than social or digital formats.
Roughly 60% of moviegoers are cord-cutters or cord-nevers, making them largely unreachable through traditional TV buys. Streaming ads get skipped or ignored. Cinema puts your ad in front of a captive audience with documented attention advantages over CTV and YouTube, often at a lower CPM than local broadcast television in smaller markets like Abilene.
The standard buy is a 4-week flight, covering the full weekly rotation of moviegoers across new releases. Because Abilene's theater draws from a focused geographic area, consistent monthly presence builds brand familiarity efficiently. Advertisers after event-driven results can also time campaigns to major release windows for concentrated exposure.
Yes. Cinema advertising does not accept ads for alcohol, tobacco, firearms, cannabis, or political campaigns. These restrictions apply across all screens in the network. Advertisers in those categories will need to find alternative channels. All other major business categories, including healthcare, financial services, retail, and food, are eligible to run.
Call for pricing tailored to your dates, film slate, and targeting.
