1 theater · 10 screens
Cinema advertising on 10 screens in Adrian, MI.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Adrian, MI is in Lenawee County, with roughly 20,500 residents and a median household income of $42,851. The local moviegoing audience runs through one theater, Adrian Cinema 10, which has 10 screens and generates an estimated 16,000 monthly impressions. For advertisers, that concentration of attention is an asset, not a limitation.
The median moviegoer age nationally is 30, and 60% no longer subscribe to traditional cable. A standard TV buy will miss a significant share of this audience entirely. Cinema advertising in Adrian reaches them in a distraction-free environment where attention scores run 2 to 6 times higher than live sports placements and up to 16 times higher than social or digital formats. A 4-week campaign runs $592 to $1,184, putting it within range for local businesses and regional brands targeting the Toledo market area.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $590 – $1,180 | Tier 4 market rates | up to 16,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Adrian Cinema 10 costs between $592 and $1,184, depending on screen count and placement options. That buys an estimated 16,000 monthly moviegoer impressions at a CPM of $34 to $40, a competitive rate for a distraction-free, high-attention format in a Tier 4 market.
Local and regional advertisers span categories including quick-service restaurants, auto dealerships, healthcare providers, real estate agencies, and retail shops. Nationally, QSR brands see 2 to 3 times return on ad spend through cinema, and auto advertisers have documented a 34% lift in foot traffic after cinema campaigns.
Ads run on screen as part of the pre-show before the feature film starts. Every person in the auditorium sees the same full-screen presentation in a darkened room, with no scroll, no skip button, and no competing notifications. Depending on availability, some placements also include lobby and concession area formats.
Cinema attention scores run 6 to 16 times higher than social and digital formats, and they beat CTV and YouTube too. In Adrian, 60% of moviegoers are cord-cutters or cord-nevers, which means cinema may be the only reliable way to reach that segment. There is no second screen competing for their attention, and no algorithm deciding whether your ad gets seen.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted through this network. These restrictions apply regardless of local regulations. If your business falls into one of those categories, cinema advertising in this market is not available to you.
A standard buy runs in 4-week flights, timed to match typical film cycles and audience turnover. Most advertisers run one to three flights to build frequency. At 16,000 estimated monthly impressions in a single-theater market like Adrian, a 4-week run delivers solid local reach without a large budget commitment.
Call for pricing tailored to your dates, film slate, and targeting.
