1 theater · 14 screens
Cinema advertising on 14 screens in Alabaster, AL.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Alabaster, AL is part of the Birmingham metro, with a population of 33,633 and a median household income of $90,163, well above national averages. The median age is 39.5, and 40.8% of residents hold a bachelor's degree or higher. That combination points to a market with real purchasing power and established spending habits.
The city has one movie theater, STK AmStar 14, with 14 screens and an estimated 28,000 monthly moviegoer impressions. For advertisers, that concentration means a focused, predictable audience in a single high-traffic venue. Residents average a 30.9-minute commute, which suggests an out-of-home audience already comfortable spending time away from home. Cinema advertising in Alabaster reaches those consumers during a leisure moment, when attention is high and purchase decisions are being made. That makes it a practical choice for local and regional brands looking to build awareness in a mid-size Alabama market.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,150 – $2,300 | Tier 3 market rates | up to 28,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at STK AmStar 14 costs between $1,148 and $2,296, depending on ad format and placement. Alabaster is a Tier 3 market with a CPM of $37 to $45. Because there is only one theater in the city, a single-theater buy and a citywide buy are the same investment.
Common advertisers include restaurants, auto dealerships, healthcare providers, real estate companies, home services, and local retailers. The audience skews toward households with disposable income, and Alabaster's median household income of $90,163 makes it a strong fit for businesses selling considered purchases or recurring services.
Ads run on screen before the feature film begins, in the pre-show rotation that plays while the auditorium fills. The audience is seated and undistracted, with no way to skip or scroll past the content. Some packages also include lobby placements and other in-venue touchpoints.
Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social and digital placements. About 60% of moviegoers are cord-cutters or cord-nevers, so TV spots will never reach them. For advertisers with coverage gaps in the Birmingham market, cinema is a practical complement to traditional local TV buys, or a direct replacement for them.
The standard campaign unit is 4 weeks, matching typical film runs and giving your ad repeated exposure across multiple audience cycles. Campaigns can run longer for sustained reach. In a market like Alabaster, where 28,000 monthly impressions are concentrated in a single venue, consistent scheduling builds real frequency over time.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema venues. If your business falls into one of those categories, cinema is not an available channel. For every other industry, the approval process is straightforward and creative requirements are provided when you book a campaign.
Call for pricing tailored to your dates, film slate, and targeting.
