3 theaters · 56 screens
Cinema advertising on 56 screens in Albuquerque, NM.
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Ice Age: Boiling Point
Feb 5
Narnia: The Magician's Nephew
Feb 12
The Exorcist: Martyrs
Mar 12
Sonic the Hedgehog 4
Mar 19
Godzilla x Kong: Supernova
Mar 26
The Legend of Zelda
Apr 30
Star Wars: Starfighter
May 28
How to Train Your Dragon 2
Jun 11
Spider-Man: Beyond the Spider-Verse
Jun 18
Shrek 5
Jun 30
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Albuquerque reaches over 562,000 residents across a metro that extends into the broader Albuquerque-Santa Fe market. With a median age of 38.7 and median household income of $65,604, the audience skews established and spending. Cinema advertising here runs across 3 theaters and 56 screens, generating an estimated 112,000 monthly moviegoer impressions.
Major venues include Century Rio 24 Plex and XD, Cottonwood 16, and Winrock with IMAX, each covering a distinct trade area across the city. For advertisers trying to reach Albuquerque consumers in a high-attention, brand-safe environment, cinema delivers reach that TV and streaming increasingly cannot, particularly among the 60% of moviegoers who no longer pay for traditional cable.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at a single Albuquerque theater typically runs $1,450 to $4,650, depending on the venue and how many screens you take. Albuquerque has 3 theaters in our cinema network.
Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.
Common advertisers include quick-service and sit-down restaurants, auto dealerships, healthcare providers, local universities, financial services, and retail chains. The Albuquerque-Santa Fe market also attracts regional advertisers targeting the broader New Mexico audience. Any business looking to reach a local consumer base is a reasonable fit for cinema.
Ads run as part of the pre-show program on the main screen before the feature film begins. On-screen spots run between 15 and 60 seconds. Lobby placements, including posters, digital displays, and sampling activations, are also available at select venues, including Winrock with IMAX and Century Rio 24 Plex.
Cinema audiences deliver 2 to 6 times the attention of live sports, and 6 to 16 times that of social or digital placements. Albuquerque moviegoers skew younger, with a national median age of 30, and 60% are cord-cutters or cord-nevers. These are people TV and streaming platforms increasingly can't reach.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted at any Albuquerque theater location, regardless of campaign size. Advertisers in these categories should contact Alluvit Media to discuss placement options outside the cinema channel.
The estimated monthly reach across all Albuquerque locations is 112,000 impressions. Nationally, cinema audiences skew multicultural (62%), family co-viewers (50%), and adults under 35. In a city where nearly 39% of residents hold a bachelor's degree or higher, that audience also trends educated and purchase-ready.
Call for pricing tailored to your dates, film slate, and targeting.