3 theaters · 56 screens
Cinema advertising on 56 screens in Albuquerque, NM.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Albuquerque reaches over 562,000 residents across a metro that extends into the broader Albuquerque-Santa Fe market. With a median age of 38.7 and median household income of $65,604, the audience skews established and spending. Cinema advertising here runs across 3 theaters and 56 screens, generating an estimated 112,000 monthly moviegoer impressions.
This is a Tier 3 market with CPMs ranging from $37 to $45, cost-efficient compared to major metros while still delivering a concentrated, attentive audience. Major venues include Century Rio 24 Plex and XD, Cottonwood 16, and Winrock with IMAX, each covering a distinct trade area across the city. A 4-week citywide buy runs $4,592 to $9,184. For advertisers trying to reach Albuquerque consumers in a high-attention, brand-safe environment, cinema delivers reach that TV and streaming increasingly cannot, particularly among the 60% of moviegoers who no longer pay for traditional cable.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,310 – $3,940 | Tier 3 market rates | up to 37,333 imps/theater |
| Citywide (all 3 theaters) | $4,590 – $9,180 | Tier 3 market rates | ~112,000 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign in Albuquerque runs $1,312 to $3,936, depending on screen count and placement. A citywide buy across all 3 theaters and 56 screens costs $4,592 to $9,184 for the same period. CPMs fall between $37 and $45, a competitive rate for a market that generates 112,000 monthly impressions.
Common advertisers include quick-service and sit-down restaurants, auto dealerships, healthcare providers, local universities, financial services, and retail chains. The Albuquerque-Santa Fe market also attracts regional advertisers targeting the broader New Mexico audience. Any business looking to reach a local consumer base is a reasonable fit for cinema.
Ads run as part of the pre-show program on the main screen before the feature film begins. On-screen spots run between 15 and 60 seconds. Lobby placements, including posters, digital displays, and sampling activations, are also available at select venues, including Winrock with IMAX and Century Rio 24 Plex.
Cinema audiences deliver 2 to 6 times the attention of live sports, and 6 to 16 times that of social or digital placements. Albuquerque moviegoers skew younger, with a national median age of 30, and 60% are cord-cutters or cord-nevers. These are people TV and streaming platforms increasingly can't reach.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted at any Albuquerque theater location, regardless of campaign size. Advertisers in these categories should contact Alluvit Media to discuss placement options outside the cinema channel.
The estimated monthly reach across all Albuquerque locations is 112,000 impressions. Nationally, cinema audiences skew multicultural (62%), family co-viewers (50%), and adults under 35. In a city where nearly 39% of residents hold a bachelor's degree or higher, that audience also trends educated and purchase-ready.
Call for pricing tailored to your dates, film slate, and targeting.
