2 theaters · 38 screens
Cinema advertising on 38 screens in Alexandria, VA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Alexandria, VA is part of the Washington, DC metro, one of the country's most competitive advertising markets. The city has a population of 156,788, a median household income of $113,638, and 65.8% of residents hold a bachelor's degree or higher. That income level sits well above the national median. Audiences here have real purchasing power.
Alluvit Media places ads across 2 movie theaters and 38 screens in Alexandria, generating an estimated 121,600 monthly moviegoer impressions. The top venues, Hoffman 22 and Kingstowne Stadium 16, draw consistent traffic from city residents and commuters alike. The median moviegoer age is 30, and attention ratings run 2 to 6 times higher than live sports. That combination of income, education, and attention is hard to find in digital or streaming placements.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $3,970 – $10,910 | Tier 1 market rates | up to 60,800 imps/theater |
| Citywide (all 2 theaters) | $9,420 – $18,850 | Tier 1 market rates | ~121,600 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign in Alexandria runs $3,968 to $10,912, depending on screen count and placement format. To cover both theaters citywide, budget $9,424 to $18,848 for a 4-week flight. Alexandria is a Tier 1 market with CPMs ranging from $70 to $85, driven by the high-income, highly educated audience that makes up the DC metro corridor.
Alluvit Media places campaigns at Hoffman 22 and Kingstowne Stadium 16, Alexandria's two main cinema locations. Combined, they cover 38 screens and roughly 121,600 estimated monthly impressions. Run one location to concentrate on a specific neighborhood, or use both for broader coverage across the city.
Common advertisers include restaurants, healthcare providers, financial services firms, auto dealerships, real estate agencies, retailers, and local service businesses. With a median household income of $113,638 and a high share of college-educated residents, Alexandria is a strong market for financial, luxury, and professional service brands.
Most cinema audiences in Alexandria can't be reached through traditional TV: 60% are cord-cutters or cord-nevers. Attention in a movie theater runs 2 to 6 times higher than live sports, and 6 to 16 times higher than social or digital placements. The results are documented: auto dealerships have seen a 34% increase in foot traffic, and retailers have recorded 53% more incremental visits nationally.
Most advertisers start with a 4-week campaign, the standard unit for cinema ad buys. Brands targeting seasonal demand, product launches, or local events often run consecutive 4-week flights. Longer commitments build stronger recall, especially in a market like Alexandria where repeat moviegoers return to the same theaters throughout the year.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted on this network. These restrictions apply regardless of local regulations. If your business falls into one of these categories, cinema advertising through Alluvit Media is not an option. All other standard advertising categories are eligible for placement in Alexandria.
Call for pricing tailored to your dates, film slate, and targeting.
