1 theater · 20 screens
Cinema advertising on 20 screens in Aliso Viejo, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Aliso Viejo is a compact, high-income community in Orange County with a population of 51,320 and a median household income of $137,970. More than half of residents hold a bachelor's degree or higher, and the median age is 38.6. That demographic profile draws brands in finance, automotive, home services, and premium retail.
One theater serves the city: Aliso Viejo 20 with IMAX, which runs 20 screens and draws an estimated 27,825 moviegoer impressions per month. Ad rates run $70 to $85 CPM as part of the Los Angeles Tier 1 market, a reflection of local purchasing power. A 4-week campaign starts at $2,307, putting it within range for regional advertisers who want high-attention placements in front of an upscale audience. Sixty percent of cinema-goers here are cord-cutters or cord-nevers, so this audience won't be reached through traditional TV buys.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,310 – $4,620 | Tier 1 market rates | up to 27,825 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Aliso Viejo 20 runs between $2,307 and $4,615, depending on screen count and placement. Because there is only one theater in the city, single-theater and citywide pricing are identical. CPMs fall between $70 and $85, consistent with Tier 1 Los Angeles market rates.
Common advertisers include local restaurants, auto dealerships, financial services firms, healthcare providers, and home improvement brands. With a median household income of $137,970 and a highly educated population, this is a strong market for premium and service-oriented brands. Both regional and national advertisers use this location to reach a concentrated, high-income audience.
Ads run on the big screen during the pre-show segment, after audiences are seated and the lights go down. Lobby placements are also available, including static or digital posters near the entrance, concessions area, and box office, giving you additional impressions outside the auditorium.
Cinema delivers 2 to 6 times the attention of live sports, and 6 to 16 times that of social and digital platforms. And because 60% of moviegoers are cord-cutters or cord-nevers, cinema reaches people who are largely absent from TV and streaming ad buys. That makes it a complement to those channels, not a substitute.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in this network. These restrictions apply at all theater locations, including Aliso Viejo 20. Advertisers in those categories should contact Alluvit Media to discuss alternative placements that reach a comparable audience.
A 4-week campaign is the standard entry point, and it's enough to generate meaningful impressions across Aliso Viejo's 27,825 estimated monthly moviegoers. That said, automotive and retail brands have documented stronger results from longer runs: 34% more dealer foot traffic and 53% more incremental retail visits, with those gains typically building over 8 to 12 weeks.
Call for pricing tailored to your dates, film slate, and targeting.
