1 theater · 16 screens
Cinema advertising on 16 screens in Allen, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Allen, TX is one of the more affluent suburbs in the Dallas-Fort Worth metro, with a median household income of $129,130 and 56% of residents holding a bachelor's degree or higher. That audience profile is exactly what local and regional advertisers want, and cinema advertising puts your message directly in front of them.
The Cinemark Allen 16 and XD serves a city of nearly 108,000 residents across 16 screens, generating an estimated 29,403 monthly moviegoer impressions. A 4-week campaign starts at $1,447, making it one of the more cost-efficient ways to reach a high-income, educated audience in the DFW market. Cinema ads run in a full-screen, sound-on environment with attention rates measured at 2 to 6 times higher than live sports and up to 16 times higher than social or digital placements. For advertisers who want both reach and impact, Allen is worth a close look.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,450 – $2,890 | Tier 1 market rates | up to 29,403 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at the Cinemark Allen 16 and XD runs between $1,447 and $2,894, depending on screen count and placement options. Allen is a Tier 1 market, with CPMs ranging from $70 to $85. That puts your brand in front of an estimated 29,403 monthly impressions in a high-income suburban market.
Local service providers, healthcare practices, real estate brokers, restaurants, auto dealers, and regional retailers all advertise regularly in markets like Allen. At a median household income of $129,130, the area draws particular interest from financial services, luxury goods, home improvement, and education brands looking to reach affluent suburban consumers.
Ads run as part of the pre-show sequence on the cinema screen before the feature begins. This includes on-screen video spots in full-screen, full-audio format. Your ad appears in a controlled environment with no skip buttons, no mute options, and none of the banner blindness that affects digital placements.
Roughly 60% of moviegoers are cord-cutters or cord-nevers, so traditional TV and most streaming pre-rolls never reach them. Cinema ads deliver attention ratings 6 to 16 times higher than social and digital channels, and they consistently outperform CTV and YouTube in brand recall and foot traffic lift studies.
A standard campaign runs 4 weeks, the most common booking window and the basis for Allen's $1,447 to $2,894 pricing range. Many advertisers extend to 8 or 12 weeks to build frequency. Documented outcomes include a 34% lift in auto dealership foot traffic and a 53% increase in incremental retail visits.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in this cinema advertising network. These restrictions apply regardless of local laws or campaign budgets. If your business falls into one of these categories, cinema is not an available channel. All other major categories, including healthcare, finance, food, and retail, are eligible.
Call for pricing tailored to your dates, film slate, and targeting.
