1 theater · 12 screens
Cinema advertising on 12 screens in Altoona, IA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Altoona, Iowa sits just east of Des Moines with a population of 20,592, a median household income of $87,123, and a median age of 35.5. That mix of suburban buying power and a relatively young adult base makes cinema advertising here a practical choice for local and regional brands.
The primary venue is Cinemark Altoona and XD, a 12-screen theater with an estimated 24,000 monthly moviegoer impressions. A 4-week campaign starts at $984, putting real reach within budget for businesses that typically rely on digital or radio. Cinema audiences in this Des Moines-Ames market are attentive: 60% no longer subscribe to cable, and roughly half attend as families, so your message reaches both the people making purchase decisions and the ones shaping them. Nationally, documented outcomes include a 53% lift in incremental retail visits and a 34% increase in auto dealership foot traffic.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $980 – $1,970 | Tier 3 market rates | up to 24,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Cinemark Altoona and XD runs between $984 and $1,968, depending on ad format and placement within the pre-show program. Altoona is priced as a Tier 3 market, with CPMs ranging from $37 to $45. For an audience this focused, those rates are competitive with digital video and local broadcast.
The theater generates roughly 24,000 monthly impressions across its 12 screens. Over a standard 4-week flight, your creative runs before every qualifying showtime, putting that full impression pool in play. Attendance skews toward adults under 40, a good match for Altoona's median age of 35.5.
Cinema delivers attention ratings 6 to 16 times higher than social and digital placements, and it outperforms CTV and YouTube as well. In a darkened auditorium, there are no skip buttons, no competing notifications, no second screens. For brands trying to break through, that environment is measurably different from display or pre-roll.
In suburban markets like Altoona, the most common cinema advertisers are local service businesses, restaurants, auto dealerships, healthcare providers, and regional retailers. QSR brands have seen 2 to 3 times return on ad spend through cinema nationally, and auto advertisers have recorded a 34% increase in foot traffic after cinema campaigns.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in this network. If your business falls into one of those categories, cinema is not an available channel. For all other categories, standard creative guidelines apply, and Alluvit Media can walk you through specs before you produce anything.
A 4-week campaign is the standard starting point, giving your creative enough repetition to build recall. Brands with ongoing awareness goals often extend to 8 or 12 weeks. Since 50% of cinema audiences attend as families and repeat visits are common, a longer flight increases the chance of reaching the same household more than once.
Call for pricing tailored to your dates, film slate, and targeting.
