1 theater · 12 screens
Cinema advertising on 12 screens in Altoona, IA.
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Ice Age: Boiling Point
Feb 5
Narnia: The Magician's Nephew
Feb 12
The Exorcist: Martyrs
Mar 12
Sonic the Hedgehog 4
Mar 19
Godzilla x Kong: Supernova
Mar 26
The Legend of Zelda
Apr 30
Star Wars: Starfighter
May 28
How to Train Your Dragon 2
Jun 11
Spider-Man: Beyond the Spider-Verse
Jun 18
Shrek 5
Jun 30
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Altoona, Iowa sits just east of Des Moines with a population of 20,592, a median household income of $87,123, and a median age of 35.5. That mix of suburban buying power and a relatively young adult base makes cinema advertising here a practical choice for local and regional brands.
The primary venue is Cinemark Altoona and XD, a 12-screen theater with an estimated 24,000 monthly moviegoer impressions. Cinema audiences in this Des Moines-Ames market are attentive: 60% no longer subscribe to cable, and roughly half attend as families, so your message reaches both the people making purchase decisions and the ones shaping them. Nationally, documented outcomes include a 53% lift in incremental retail visits and a 34% increase in auto dealership foot traffic.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign in Altoona typically runs $1,350 to $2,450, depending on how many screens you take and which placements you use.
Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.
The theater generates roughly 24,000 monthly impressions across its 12 screens. Over a standard 4-week flight, your creative runs before every qualifying showtime, putting that full impression pool in play. Attendance skews toward adults under 40, a good match for Altoona's median age of 35.5.
Cinema delivers attention ratings 6 to 16 times higher than social and digital placements, and it outperforms CTV and YouTube as well. In a darkened auditorium, there are no skip buttons, no competing notifications, no second screens. For brands trying to break through, that environment is measurably different from display or pre-roll.
In suburban markets like Altoona, the most common cinema advertisers are local service businesses, restaurants, auto dealerships, healthcare providers, and regional retailers. QSR brands have seen 2 to 3 times return on ad spend through cinema nationally, and auto advertisers have recorded a 34% increase in foot traffic after cinema campaigns.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in this network. If your business falls into one of those categories, cinema is not an available channel. For all other categories, standard creative guidelines apply, and Alluvit Media can walk you through specs before you produce anything.
A 4-week campaign is the standard starting point, giving your creative enough repetition to build recall. Brands with ongoing awareness goals often extend to 8 or 12 weeks. Since 50% of cinema audiences attend as families and repeat visits are common, a longer flight increases the chance of reaching the same household more than once.
Call for pricing tailored to your dates, film slate, and targeting.