2 theaters · 26 screens
Cinema advertising on 26 screens in Amarillo, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Amarillo is a mid-size Texas market with a population of just over 200,000 and a median household income of $62,469. The median age is 35, and the average commute runs under 20 minutes. Residents here are mobile and active spenders, which makes them worth reaching for local and regional advertisers.
Cinema advertising in Amarillo runs across 2 theaters and 26 screens, including Hollywood 16 and XD and Cinergy Amarillo 10. Those screens generate an estimated 41,600 monthly moviegoer impressions in a controlled, high-attention environment. Nationally, moviegoers deliver attention ratings 6 to 16 times higher than social and digital placements, and 2 to 6 times higher than live sports. For Amarillo advertisers, that translates to documented lifts in foot traffic, incremental retail visits, and purchase intent across categories like automotive, QSR, and retail. A 4-week campaign starts at $592 for a single theater and reaches $3,078 for a full citywide buy.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $590 – $1,890 | Tier 4 market rates | up to 20,800 imps/theater |
| Citywide (all 2 theaters) | $1,540 – $3,080 | Tier 4 market rates | ~41,600 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater, 4-week campaign at one of Amarillo's two locations runs $592 to $1,894, depending on screen count and placement. A citywide campaign covering both theaters and all 26 screens costs $1,539 to $3,078 for the same period. Amarillo is a Tier 4 market with CPMs ranging from $34 to $40.
Common advertisers include local restaurants, auto dealers, healthcare providers, real estate firms, and retailers. National brands in QSR and automotive use cinema to drive foot traffic, with documented results showing a 34% increase in auto dealership visits and a 53% lift in incremental retail visits after cinema campaigns.
Ads run on screen before the feature film, during the pre-show segment. Each placement is a full-motion, full-sound spot shown to a seated audience in a dark room with no scrolling feeds or competing notifications. Spots typically run in 15, 30, or 60-second formats depending on campaign goals and budget.
Traditional TV audiences in markets like Amarillo skew older, and streaming audiences are split across dozens of platforms. Cinema draws a median age of 30, with 60% of moviegoers being cord-cutters or cord-nevers. Attention scores for cinema run 6 to 16 times higher than social and digital placements and consistently beat CTV and YouTube.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema placements. These restrictions apply across the network regardless of city or theater. Advertisers in those categories should explore other media channels. Most other local and regional business categories are eligible without restriction.
Most campaigns are structured around 4-week flights, the standard buying unit. Some advertisers run consecutive flights around seasonal promotions or product launches. With 41,600 estimated monthly impressions available across Amarillo's theater network, a single 4-week flight delivers measurable reach within the local market.
Call for pricing tailored to your dates, film slate, and targeting.
