1 theater · 12 screens
Cinema advertising on 12 screens in American Fork, UT.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
American Fork, UT is in Utah County, with a population of 35,312, a median household income of $95,823, and a median age of 27.8. Add a 42% college-educated workforce, and this is a strong market for brands targeting young professionals and growing families.
The city's only cinema, Cinemark 12 American Fork, runs 12 screens and generates an estimated 28,800 moviegoer impressions per month. As part of the Salt Lake City market, campaigns here are priced at Tier 2 CPM rates of $47 to $60, with a 4-week run starting at $1,540. That's a cost-controlled entry point for local and regional advertisers. Cinema audiences aren't watching on a second screen or skipping after five seconds. They're seated and ready for your message before a film they chose to attend.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,540 – $3,080 | Tier 2 market rates | up to 28,800 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Cinemark 12 American Fork runs between $1,540 and $3,081, depending on ad length, placement, and the number of screens included. Since this is the only theater in American Fork, that range is also the full citywide rate. CPM pricing falls between $47 and $60, consistent with Tier 2 market standards.
Common advertisers include quick-service restaurants, auto dealerships, healthcare providers, real estate companies, financial services, and retail brands. National data shows QSR advertisers see 2 to 3 times their spend returned, auto advertisers report 34% increases in foot traffic, and retailers see 53% more incremental visits after cinema campaigns.
Cinema delivers 60% of its audience as cord-cutters or cord-nevers. These viewers are largely unreachable through traditional TV. Attention ratings for cinema run 6 to 16 times higher than social and digital placements, and 2 to 6 times higher than live sports. Documented advantages extend to CTV and YouTube as well.
Ad placements include the pre-show on-screen program, which runs in the auditorium before the feature begins. Some campaigns also incorporate lobby placements such as static or digital signage. On-screen pre-show is the primary format and reaches every seated patron across whichever screens are included in your schedule.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in this cinema environment. These restrictions apply across the network regardless of local laws or campaign intent. Most local and regional business categories are fully eligible, and Alluvit Media can confirm eligibility before a campaign is submitted.
A 4-week campaign is the standard minimum, giving brands enough frequency to build recall across this theater's roughly 28,800 monthly impressions. Time-sensitive promotions can run a single 4-week flight and move on. Advertisers after sustained awareness typically extend to 8 or 12 weeks, keeping the brand in front of repeat moviegoers throughout the run.
Call for pricing tailored to your dates, film slate, and targeting.
