1 theater · 12 screens
Cinema advertising on 12 screens in Ames, IA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Ames, Iowa is a college-driven market with a population of 66,112 and a median age of 23.3, one of the youngest demographic profiles in the region. Iowa State University anchors the local economy, and the population skews highly educated: 63.5% hold a bachelor's degree or higher. Median household income is $60,102. Average commute times of 16 minutes point to a compact city where local businesses have to work for every customer's attention.
Cinema advertising in Ames runs through Movies 12 Ames, the city's only theater. It has 12 screens and an estimated 24,000 monthly moviegoer impressions. For advertisers, that means direct access to students, faculty, families, and young professionals in a single, focused venue. Ames falls within the Des Moines-Ames market, a Tier 3 market with CPMs ranging from $37 to $45. A 4-week campaign starts at $984, a low barrier to entry for local and regional brands testing cinema as a channel.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $980 – $1,970 | Tier 3 market rates | up to 24,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Movies 12 Ames runs between $984 and $1,968, depending on screen count and placement type. The CPM range for this Tier 3 market is $37 to $45. Because Ames has one theater, single-theater and citywide campaign pricing are identical, which simplifies planning for local advertisers.
Local restaurants, regional retailers, healthcare providers, universities, financial services firms, and auto dealerships all advertise regularly in college markets like Ames. With a median age of 23.3 and 63.5% of residents holding a bachelor's degree, this is an educated, young adult audience still forming brand loyalties and spending habits — a strong fit for businesses that want to reach people early.
Ads run on screen as part of the pre-show program before the feature film begins. Placements can also include lobby screens and other in-venue touchpoints. On-screen pre-show advertising consistently outperforms digital and social formats in attention studies, rating 6 to 16 times higher than social and digital placements on documented attention metrics.
Cinema reaches an audience that's hard to find through traditional TV. Nationally, 60% of moviegoers are cord-cutters or cord-nevers. In Ames, where the population skews young and student-heavy, streaming penetration is high and linear TV relevance is low. Cinema advertising puts a non-skippable, full-screen message in front of people who are actually paying attention.
Most campaigns run in 4-week blocks, which lines up with typical film cycles. A single 4-week flight in Ames delivers around 24,000 monthly impressions across 12 screens. Advertisers tied to seasonal events, local sports schedules, or university calendars tend to get the most out of their spend by timing campaigns to peak attendance periods.
Yes. Cinema advertising does not accept campaigns for alcohol, tobacco, firearms, cannabis, or political candidates and causes. These restrictions apply regardless of market or theater location. Advertisers in regulated industries such as pharmaceuticals may face additional content review depending on creative messaging. Alluvit Media can confirm category eligibility before a campaign is submitted.
Call for pricing tailored to your dates, film slate, and targeting.
