1 theater · 18 screens
Cinema advertising on 18 screens in Arlington, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Arlington, TX is part of the Dallas-Fort Worth market, with a population of nearly 395,000, a median age of 33.6, and a median household income of $73,519. That profile closely matches the national cinema audience, making Arlington a practical choice for brands targeting working adults and families in a high-attention setting.
The Parks at Arlington 18 is the city's main cinema venue, with 18 screens and an estimated 29,327 monthly moviegoer impressions. A 4-week campaign runs between $1,443 and $2,887 depending on screen count and placement. As a Tier 1 Dallas-Fort Worth market, Arlington delivers a CPM of $70 to $85, which is competitive with local broadcast and more targeted than most broad digital buys. Advertisers in auto, retail, and food service have documented measurable foot traffic and sales lift from cinema placements in markets like this one.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,440 – $2,890 | Tier 1 market rates | up to 29,327 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at the Parks at Arlington 18 runs between $1,443 and $2,887, depending on the number of screens and placement type. Arlington is part of the Dallas-Fort Worth Tier 1 market, where CPMs range from $70 to $85. That pricing reflects both the audience quality and cinema's documented attention advantage over other ad channels.
Local and regional advertisers make up the core of cinema advertising: auto dealerships, restaurants, healthcare providers, law firms, real estate agencies, and retail brands. Auto advertisers have recorded 34% increases in foot traffic, and retail brands have documented 53% more incremental visits through cinema campaigns. The format works well for any business that benefits from a captive, high-income local audience.
Ad placements include on-screen spots shown before the feature film, plus lobby formats such as digital displays, static posters, and sampling opportunities. The on-screen pre-show reaches a seated audience with no skip option. That captive environment is part of why cinema attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital media.
The national cinema audience has a median age of 30, making it younger than Netflix, Hulu, NFL, and most streaming audiences. About 60% are cord-cutters or cord-nevers, 62% identify as multicultural, and 50% attend as co-viewing families. Arlington's local median age is 33.6, so cinema advertising here reaches a cross-section of residents that closely mirrors the city's core demographic.
Cinema captures attention at rates 6 to 16 times higher than social and digital, and outperforms both CTV and YouTube on documented attention metrics. In a market like Dallas-Fort Worth, broadcast TV reaches a broader but far less focused audience. Cinema delivers a known, ticketed audience that chose to be there, with no remote control and no feed to scroll past your ad.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted through this network. These restrictions apply across all screens and placements at the Parks at Arlington 18. Advertisers in those categories should contact Alluvit Media directly to discuss other local media options available in the Dallas-Fort Worth market.
Call for pricing tailored to your dates, film slate, and targeting.
