3 theaters · 27 screens
Cinema advertising on 27 screens in Arlington, VA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Arlington, VA is one of the most educated and affluent markets in the country. With a median household income of $140,160 and 77% of residents holding a bachelor's degree or higher, the audience walking into Arlington's three movie theaters is not average. These are professionals and decision-makers with real purchasing power.
Across Ballston Commons 12, Courthouse Plaza 8, and Shirlington 7, advertisers have access to 27 screens and an estimated 86,400 monthly impressions. Arlington is part of the Washington, DC metro market, a Tier 1 designation that reflects both audience quality and advertiser demand. The median resident age is 35.5, with an average commute of 26 minutes. That profile, busy, mobile, and light on traditional TV consumption, is exactly where cinema advertising performs. Audiences are in their seats, screens are large, and there's nothing else competing for their attention.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,740 – $5,950 | Tier 1 market rates | up to 28,800 imps/theater |
| Citywide (all 3 theaters) | $6,700 – $13,390 | Tier 1 market rates | ~86,400 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater, 4-week campaign in Arlington runs between $1,736 and $5,952, depending on screen count and placement. To cover all three theaters citywide, budget between $6,696 and $13,392 for a 4-week flight. Arlington is a Tier 1 market with CPMs ranging from $70 to $85.
Arlington has three active cinema locations: Ballston Commons 12, Courthouse Plaza 8, and Shirlington 7, with 27 screens between them. Run in a single location to target a specific neighborhood, or combine all three for full coverage across the Arlington market.
Common advertisers include retail, automotive, financial services, healthcare, restaurants, real estate, and local service businesses. Auto dealers running cinema campaigns have seen 34% lifts in foot traffic nationally, and retail advertisers have documented 53% gains in incremental visits. Arlington's high-income, well-educated audience makes it a strong fit for premium and considered-purchase categories.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema placements. If your business falls outside those categories, cinema is generally open to you. Alluvit Media can confirm eligibility early in the planning process.
Cinema attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital placements. With 60% of moviegoers identifying as cord-cutters or cord-nevers, the Arlington cinema audience is largely unreachable through traditional TV. That makes it a strong complement to streaming and CTV buys, or a direct alternative.
The standard campaign unit is 4 weeks, which aligns with typical film cycles and gives your creative enough time to build frequency with the audience. Campaigns can be extended or stacked across multiple 4-week periods. At 86,400 estimated monthly impressions across Arlington's screens, even a single flight delivers real reach in this market.
Call for pricing tailored to your dates, film slate, and targeting.
