2 theaters · 27 screens
Cinema advertising on 27 screens in Ashburn, VA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Ashburn, VA is one of the most affluent communities in the country, with a median household income of $152,094 and 65.9% of residents holding a bachelor's degree or higher. That kind of audience ignores interruptible ads, but they do show up to the movies. Two theaters across 27 screens generate an estimated 86,400 monthly impressions in this market.
As part of the Washington, DC metro, Ashburn is a Tier 1 market where cinema advertising carries CPMs in the $70 to $85 range. Fox Stadium 16 with IMAX and Loudoun 11 draw families, professionals, and a younger crowd that research consistently shows is harder to reach through traditional TV or streaming. Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social and digital placements. For advertisers targeting high-income Northern Virginia households, it's a direct line in.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,730 – $7,940 | Tier 1 market rates | up to 43,200 imps/theater |
| Citywide (all 2 theaters) | $6,700 – $13,390 | Tier 1 market rates | ~86,400 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater, 4-week campaign at one Ashburn location runs between $2,728 and $7,936, depending on screen count and placement type. To run across both theaters, budget between $6,696 and $13,392 for a 4-week flight. CPMs in this Tier 1 market range from $70 to $85, a rate that reflects the area's high-income, highly educated audience.
Local and regional advertisers in markets like Ashburn tend to be auto dealers, healthcare systems, financial services firms, restaurants, real estate companies, and home services brands. The combination of high household income and long commutes (28.9 minutes on average) makes auto and financial categories a natural fit. National brands use the DC market to reach dense, educated suburban pockets like Ashburn.
Ads run on screen as part of the pre-show program, playing in the auditorium before the feature starts. Placements include the FirstLook entertainment segment and on-screen spots in the final minutes before the film. Some locations also support lobby screens and other in-venue placements. All placements are full-screen, no-skip, and seen in a dark room with no competing stimuli.
Cinema attention ratings run 6 to 16 times higher than social and digital placements, and consistently outperform CTV and YouTube in verified attention studies. In Ashburn, where 60% of moviegoers nationally are cord-cutters or cord-nevers, cinema regularly reaches audiences that broadcast and streaming miss entirely. The screen is larger, the room is dark, and there is no skip button.
Most campaigns run in 4-week flights, matching the typical theatrical release cycle and giving your ad consistent frequency with the local moviegoing audience. Ashburn's 27 screens generate an estimated 86,400 monthly impressions, enough volume to build real recall. Advertisers focused on sustained awareness often book two or three consecutive flights.
Yes. Alcohol, tobacco, firearms, cannabis, and political ads are not accepted in cinema environments through these networks. If your business falls into one of those categories, cinema advertising is not an option. All other major categories are eligible, including healthcare, auto, food and beverage (non-alcohol), finance, and retail.
Call for pricing tailored to your dates, film slate, and targeting.
