1 theater · 5 screens
Cinema advertising on 5 screens in Ashland, OR.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Ashland, Oregon is a small but economically distinct market. With a median household income of $71,782 and 65% of residents holding a bachelor's degree or higher, the audience skews educated and established. The median age of 47.7 reflects a community of working professionals and retirees with real purchasing power.
The Varsity Theatre is the city's sole cinema, with 5 screens and an estimated 8,000 monthly impressions. That concentration works in an advertiser's favor: your message reaches a consistent local audience rather than getting spread thin across multiple venues. Ashland falls within the Medford-Klamath Falls media market, a Tier 4 market with CPM rates of $34 to $40. A 4-week campaign starts at $296, making this one of the more accessible entry points for local and regional advertisers looking to reach a higher-income audience in Southern Oregon.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $300 – $590 | Tier 4 market rates | up to 8,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at the Varsity Theatre runs $296 to $592, depending on the number of screens and ad frequency. At an estimated 8,000 monthly impressions, the CPM works out to $34 to $40 — that's competitive with local digital and print, and cinema's attention levels are well-documented.
Wait, I used an em dash. Let me redo:A 4-week campaign at the Varsity Theatre runs $296 to $592, depending on the number of screens and ad frequency. At an estimated 8,000 monthly impressions, the CPM works out to $34 to $40. That's competitive with local digital and print options, and cinema's attention levels are well-documented.
Common advertisers in markets like Ashland include local restaurants, real estate agencies, healthcare providers, financial services firms, and regional retailers. Ashland's above-average income and education levels make it a good fit for businesses targeting consumers who research before they buy.
Cinema ads run on screen as part of the pre-show program, typically starting 15 to 20 minutes before the feature. The audience is seated and undistracted, with no remote control and no scroll. Attention ratings for cinema run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital formats.
Streaming audiences skew older and are increasingly ad-avoidant. Cinema reaches a median viewer age of 30, with 60% being cord-cutters or cord-nevers who are difficult to reach through traditional TV. In Ashland specifically, cinema gives you a fixed local impression pool you can own consistently across a 4-week flight.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not permitted in cinema placements through our network. This applies across all screens and markets. Advertisers in those categories are not eligible, regardless of campaign budget or duration.
A 4-week minimum is standard and often sufficient for building local recognition in a single-theater market. Because the Varsity Theatre draws from a concentrated local base, frequency builds quickly. Some advertisers run 8 to 12 week campaigns to hold presence through seasonal traffic peaks, including Ashland's summer festival season.
Call for pricing tailored to your dates, film slate, and targeting.
