1 theater · 16 screens
Cinema advertising on 16 screens in Athens, GA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Athens, GA is home to the University of Georgia, which shapes a distinct local audience: younger, educated, and regularly out in the world. University 16 Cinemas is the city's only theater, with 16 screens delivering an estimated 51,200 monthly impressions to moviegoers who are largely cord-cutters and difficult to reach through traditional broadcast.
Cinema advertising in Athens falls within the Atlanta market at Tier 1 CPM rates of $70 to $85. A 4-week campaign runs between $3,968 and $7,936 depending on screen count and format. That spend reaches an audience that nationally skews younger than Netflix or Hulu viewers, is 62% multicultural, and pays attention at rates 6 to 16 times higher than social and digital placements. For brands targeting a college-town demographic, the on-screen environment at University 16 is a direct, measurable channel.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $3,970 – $7,940 | Tier 1 market rates | up to 51,200 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at University 16 Cinemas costs between $3,968 and $7,936, depending on screen count and ad format. Since Athens has one theater, that range covers the entire local cinema market. CPM rates run $70 to $85, consistent with Atlanta Tier 1 market pricing.
University 16 Cinemas generates an estimated 51,200 monthly moviegoer impressions across its 16 screens. That figure comes from actual ticket-buying attendance, not algorithmic reach estimates. Every impression is an in-seat viewer who chose to be there, not someone who scrolled past an ad.
Local and regional advertisers across restaurants, retail, healthcare, financial services, real estate, and entertainment commonly run cinema campaigns. The Athens market, shaped by a large university population, is particularly well-suited for brands targeting 18 to 34 year olds, service businesses near campus, and consumer brands with broad demographic appeal.
Ads run on screen before the feature film as part of a pre-show program, reaching audiences already seated and paying attention. Lobby placements, including posters and digital displays, are also available at many locations. The pre-show format consistently scores 2 to 6 times higher attention than live sports and 6 to 16 times higher than social media placements.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in the cinema ad environment. These restrictions apply regardless of local laws or campaign goals. If your category is in question, Alluvit Media can confirm eligibility before any campaign work begins.
Nationally, 60% of moviegoers are cord-cutters or cord-nevers, so traditional TV and most streaming buys miss them entirely. Cinema puts a single, unskippable ad in front of a seated audience in a dark room, no second screens involved. Documented lift studies show retail advertisers seeing 53% more incremental visits and auto advertisers gaining 34% foot traffic increases after cinema campaigns.
Call for pricing tailored to your dates, film slate, and targeting.
