1 theater · 10 screens
Cinema advertising on 10 screens in Auburn, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Auburn, CA sits in the Sierra Nevada foothills northeast of Sacramento, with a population of about 13,758 and a median household income of $77,760. Nearly 40% of residents hold a bachelor's degree or higher, and the median age of 47 points to an established, purchase-ready consumer base. For local and regional advertisers, that profile matters.
The city has one movie theater, Auburn Stadium 10, delivering an estimated 24,000 monthly impressions across 10 screens. A 4-week campaign runs $1,284 to $2,568, placing Auburn in a Tier 2 CPM range of $47 to $60. That puts your message in front of a captive audience with documented attention levels 6 to 16 times higher than social and digital placements. For brands targeting the Sacramento-Stockton-Modesto market at a community level, Auburn's cinema is a focused, cost-efficient entry point with zero channel fragmentation.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,280 – $2,570 | Tier 2 market rates | up to 24,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Auburn Stadium 10 costs between $1,284 and $2,568, depending on screen count and placement type. Auburn is a Tier 2 market, with CPMs ranging from $47 to $60. With only one theater in the city, a single buy covers the entire local cinema audience.
Common advertisers include local restaurants, auto dealerships, home services, healthcare providers, real estate agencies, and regional retail brands. Auburn's median household income of $77,760 and median age of 47 make it a good fit for financial services, home improvement, and lifestyle brands targeting higher-income, established households.
Ads run on screen before the feature film as part of a pre-show program. Depending on the venue, placements can also include lobby screens and other in-theater digital surfaces. The on-screen pre-show reaches every seat in the auditorium. There is no skip option, no second screen, and no background noise to compete with.
Cinema audiences pay attention at rates 2 to 6 times higher than live sports, and 6 to 16 times higher than social or digital ads. About 60% of moviegoers are cord-cutters or cord-nevers, meaning traditional TV simply doesn't reach them. Cinema fills that gap without relying on algorithm-based targeting or viewability estimates.
A standard campaign runs 4 weeks, the minimum window for building frequency with Auburn's moviegoing audience. Longer flights of 8 to 12 weeks increase reach as the audience rotates across different films and showtimes. Campaigns tied to a product launch or seasonal promotion typically fit a single 4-week flight.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted through the national cinema ad network. These restrictions apply regardless of local laws or campaign type. Most other categories are eligible, including healthcare, finance, food and beverage, retail, and professional services.
Call for pricing tailored to your dates, film slate, and targeting.
