2 theaters · 32 screens
Cinema advertising on 32 screens in Augusta, GA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Augusta, GA is a mid-sized market with real advertising potential. Two theaters and 32 screens generate an estimated 51,200 monthly moviegoer impressions, giving local and regional brands a concentrated, high-attention channel that digital platforms rarely match. The Augusta-Aiken market falls in Tier 4 pricing, which keeps entry costs manageable without sacrificing reach.
The flagship venue, Augusta Exchange 20 with IMAX, draws audiences willing to commit time and money to the experience. Riverwatch Cinemas adds geographic coverage across the market. Cinema advertising here reaches a younger median audience (30 years old nationally), 60% of whom have cut cable or never subscribed. TV buys are increasingly missing them. A 4-week campaign running across both theaters starts at $1,894, with full-market packages topping at $3,788. For brands in QSR, auto, retail, healthcare, or financial services, Augusta cinemas offer a measurable, distraction-free environment backed by documented lift outcomes.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $710 – $2,370 | Tier 4 market rates | up to 25,600 imps/theater |
| Citywide (all 2 theaters) | $1,890 – $3,790 | Tier 4 market rates | ~51,200 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign at Augusta Exchange 20 or Riverwatch Cinemas costs $710 to $2,368, depending on screen count and placement format. A citywide campaign covering both theaters runs $1,894 to $3,788 for a 4-week flight. Tier 4 CPM pricing of $34 to $40 applies across the Augusta-Aiken market.
The two theaters in Augusta generate an estimated 51,200 monthly moviegoer impressions across 32 screens. That figure comes from actual attendance patterns, not modeled panel data. A full 4-week citywide campaign puts your brand in front of that audience repeatedly during pre-show, which runs 20 to 30 minutes of uninterrupted viewing time.
Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times the attention of social or digital ads. Around 60% of moviegoers in Augusta are cord-cutters or cord-nevers, so traditional TV spots miss them entirely. Cinema reaches that gap with one unskippable format, in a dark room, with no second screens.
The most active advertisers in cinema are QSR restaurants, auto dealers, healthcare systems, financial institutions, universities, and retail brands. Nationally documented results include a 34% increase in auto dealership foot traffic and 53% incremental retail visits attributed to cinema campaigns. Local businesses in Augusta get access to the same format through market-level targeting and Tier 4 pricing.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted on this network. These restrictions apply across all markets, including Augusta. Most local and regional categories qualify without issue, including healthcare, finance, food and beverage (non-alcohol), education, and home services.
The standard unit is a 4-week flight, timed to theatrical release cycles and long enough for your creative to build recall through repetition. Campaigns can run across multiple flights for sustained presence. For event-based promotions or seasonal pushes, a single 4-week run at one or both Augusta locations is enough to generate measurable audience exposure.
Call for pricing tailored to your dates, film slate, and targeting.
