7 theaters · 93 screens
Cinema advertising on 93 screens in Austin, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Austin is one of the fastest-growing major metros in the country, and its advertising market reflects that momentum. With nearly 968,000 residents, a median household income of $91,461, and 58% holding a bachelor's degree or higher, Austin audiences are educated, employed, and spending. The median age of 34.5 aligns closely with the core moviegoing demographic, making cinema one of the stronger placements available in this market.
Austin has 7 theaters and 93 screens, including high-traffic venues like Gateway 16 with IMAX, Barton Creek 14, and Cinemark Hill Country Galleria. Together they deliver an estimated 186,000 monthly impressions. Whether you are running a single-location campaign or buying citywide, cinema puts your ad in front of a captive, screen-focused audience that outperforms social, digital, and streaming on attention metrics. For brands targeting young professionals, families, and multicultural consumers in a Tier 3 market, the numbers make a strong case.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $820 – $2,620 | Tier 3 market rates | up to 26,571 imps/theater |
| Citywide (all 7 theaters) | $7,630 – $15,250 | Tier 3 market rates | ~186,000 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
Austin is a Tier 3 market with CPMs ranging from $37 to $45. A single-theater 4-week campaign runs approximately $820 to $2,624, depending on screen count and placement. A citywide buy across all 7 theaters runs $7,626 to $15,252 for 4 weeks, reaching an estimated 186,000 monthly moviegoer impressions.
Common advertisers include restaurants, automotive dealerships, healthcare providers, real estate firms, universities, financial services, and local retailers. Austin's tech-heavy economy also draws software and SaaS brands. Documented outcomes across these categories include a 34% lift in auto dealership foot traffic and 53% incremental retail visits. Those numbers make cinema a performance buy, not just a branding one.
Placements include on-screen pre-show ads that run before the feature film, lobby screens, and in some locations, digital displays in common areas. The on-screen pre-show spot gets the most attention: a seated audience, no scroll, no skip button, no competing noise. Attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital formats.
Roughly 60% of Austin moviegoers are cord-cutters or cord-nevers, meaning traditional TV spots won't reach them. Cinema doesn't compete with streaming subscriptions and can't be blocked by ad-free tiers. The audience is in a fixed seat, in a dark room, with full audio and a screen that demands attention in a way CTV and YouTube simply can't replicate.
The standard unit is a 4-week campaign, the minimum needed to build frequency across Austin's moviegoing audience. Campaigns can run 8 or 12 weeks for sustained visibility, which works well for categories like automotive, healthcare, or education where purchase cycles are longer. Shorter flights can be timed to specific film releases to match audience spikes.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted on this network. These restrictions apply nationally and are not specific to Austin. Most local and regional advertisers in compliant categories, including restaurants, retail, healthcare, financial services, and home services, qualify without issue. Contact Alluvit Media to confirm eligibility before building a campaign.
Call for pricing tailored to your dates, film slate, and targeting.
