4 theaters · 57 screens
Cinema advertising on 57 screens in Baton Rouge, LA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Baton Rouge advertisers can reach over 91,200 monthly moviegoer impressions across 4 theaters and 57 screens. The median resident age is 31.8, and the audience skews young and multicultural — exactly the demographics that tune out traditional TV and skip streaming ads.
A single-theater, 4-week campaign starts at $592, a reasonable entry point for local businesses. A citywide buy covering top venues like Baton Rouge 16, Perkins Row with XD, and Mall of Louisiana 15 runs $3,374 to $6,748 for the same period. CPMs fall between $34 and $40. That efficiency matters in a city where the median household income is $49,944 and 35.8% of residents hold college degrees — a consumer base with genuine spending power. Cinema also holds 2 to 6 times the attention of live sports and outperforms social media by a wide margin.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $590 – $1,890 | Tier 4 market rates | up to 22,800 imps/theater |
| Citywide (all 4 theaters) | $3,370 – $6,750 | Tier 4 market rates | ~91,200 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater campaign running 4 weeks starts at $592 and goes up to $1,894 depending on screen count and placement. A citywide buy across all 4 theaters runs $3,374 to $6,748 for the same period. CPM falls between $34 and $40, which is competitive with most digital and broadcast options in this market.
Common advertisers include quick-service restaurants, auto dealers, healthcare systems, local universities, retail chains, and financial services firms. Auto advertisers have seen documented foot traffic increases of 34%, and retail brands have recorded 53% incremental visits. For businesses trying to reach adults aged 21 to 45 in the Baton Rouge metro, this format consistently delivers.
Ads run on screen before the feature film, during the pre-show segment. It's a full-screen, full-sound environment with no skip button and no competing content. Placements at Perkins Row with XD are on premium large-format screens. Your ad reaches viewers who are seated and paying attention, not scrolling a second screen.
Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social or digital placements. About 60% of moviegoers are cord-cutters or cord-nevers, so they can't be reached through traditional cable TV. For local Baton Rouge advertisers, cinema covers an audience that broadcast and streaming miss.
The standard buying unit is 4 weeks, which aligns with typical film cycles and gives your message time to build frequency across the 91,200 monthly impressions available in this market. Some advertisers run back-to-back 4-week flights during high-traffic seasonal windows, such as summer blockbusters or the holiday release period, to maintain reach over a longer stretch.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in this network. These restrictions apply market-wide and are not negotiable. Most categories are fully eligible, including healthcare, food and beverage, financial services, automotive, education, and retail.
Call for pricing tailored to your dates, film slate, and targeting.
