1 theater · 10 screens
Cinema advertising on 10 screens in Bay City, MI.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Bay City, MI is part of the Flint-Saginaw-Bay City market, with a population of roughly 32,000 and a median household income near $48,000. The city has one movie theater, Bay City 10, with 10 screens and an estimated 20,000 monthly moviegoer impressions. One venue, one concentrated audience — that makes cinema advertising unusually efficient here.
Cinema audiences in Bay City skew younger than those on most TV or streaming platforms, with 60% identifying as cord-cutters or cord-nevers. Advertisers reach them in a lean-forward, distraction-free environment where attention ratings run 6 to 16 times higher than social and digital placements. A 4-week campaign starts at $820 — one of the more accessible entry points for local and regional brands that want consistent visibility in a mid-sized Michigan market without the waste of broader broadcast buys.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $820 – $1,640 | Tier 3 market rates | up to 20,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Bay City 10 runs between $820 and $1,640, depending on screen count and placement frequency. Since there is only one theater in the market with 10 screens, citywide and single-theater pricing are identical. CPM falls between $37 and $45, in line with a Tier 3 market like Flint-Saginaw-Bay City.
Bay City 10 generates an estimated 20,000 moviegoer impressions per month. These aren't passive impressions. Moviegoers are seated, the screen is large, and there's no second-screen competition for their attention. For a city of 32,000 residents, that monthly reach covers a substantial share of the local consumer base.
Common advertisers include restaurants, auto dealers, healthcare systems, retail stores, financial services, and local service businesses. Auto advertisers using cinema have seen a 34% lift in foot traffic, and retail brands have documented 53% incremental store visits. Any brand that benefits from high-attention, local reach is a reasonable fit.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted on this cinema network. These restrictions apply across the full network, not just this market. Most local and regional advertisers in retail, food service, healthcare, and professional services will not be affected.
Local broadcast and cable reach broad audiences, but both channels face heavy fragmentation and remote scrolling. Cinema delivers a captive audience with attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital placements. In a smaller market like Bay City, one theater means your impressions stay concentrated on the local audience you actually want to reach.
Four weeks is the standard campaign unit and a practical starting point for testing performance in this market. Longer runs build frequency against the same moviegoing households, which matters in a city of 32,000 where repeat exposure to the same audience is both achievable and useful for brand recall.
Call for pricing tailored to your dates, film slate, and targeting.
