1 theater · 14 screens
Cinema advertising on 14 screens in Beckley, WV.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Beckley, WV gives advertisers direct access to a regional audience through the Galleria 14, the city's only cinema and the primary entertainment venue for the Bluefield-Beckley-Oak Hill market. With 14 screens and an estimated 22,400 monthly moviegoer impressions, this theater delivers consistent, measurable reach in a community of nearly 17,000 residents.
The local median household income is $39,939 and the median age is 39, making Beckley a practical target for advertisers in healthcare, home services, retail, and food and beverage. Cinema advertising commands full attention in a distraction-free environment, outperforming social and digital ads by 6 to 16 times on attention metrics. A 4-week campaign at the Galleria 14 runs between $828 and $1,657, placing Beckley in the affordable Tier 4 CPM range of $34 to $40. For regional and local brands, that is a direct line to a captive, local audience at a price that works.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $830 – $1,660 | Tier 4 market rates | up to 22,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at the Galleria 14 runs between $828 and $1,657, depending on the number of screens and ad placement selected. Beckley is priced as a Tier 4 market with CPMs between $34 and $40. For local businesses and regional brands, those rates make cinema advertising a practical option for targeted exposure without overpaying for reach.
Common advertisers in markets like Beckley include local healthcare providers, auto dealerships, restaurants, home services companies, and retail stores. National studies show cinema ads drive a 34% lift in auto dealership foot traffic and a 53% increase in incremental retail visits. Both results translate directly to community-based businesses in the Beckley area.
Ads run on screen as part of the pre-show sequence before the feature film begins. Audiences are seated, the lights are dimmed, and there is no way to skip or scroll past the content. Formats typically include 15-second and 30-second spots. Lobby placements, such as digital screens or printed materials, can be added to extend a campaign's reach.
Cinema reaches cord-cutters and cord-nevers, roughly 60% of the moviegoing audience nationally, who are largely unavailable through traditional TV. Attention scores for cinema run 6 to 16 times higher than social and digital platforms and outperform CTV and YouTube. In a smaller market like Beckley, that quality of attention is hard to replicate at a comparable cost.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted for cinema placements. These restrictions apply across the network regardless of market size. Advertisers in those categories will need to look at other channels. Most local and regional businesses in retail, food service, healthcare, and professional services are eligible without issue.
Campaigns run in 4-week blocks, matching standard film exhibition cycles. Most advertisers start with a single 4-week flight to establish baseline results, then extend based on performance. With 14 screens and 22,400 estimated monthly impressions, Galleria 14 gives a Beckley-focused campaign solid local frequency from the first flight.
Call for pricing tailored to your dates, film slate, and targeting.
