1 theater · 12 screens
Cinema advertising on 12 screens in Berlin, CT.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Berlin, CT falls within the Hartford and New Haven market, giving advertisers access to the Picture Show at Berlin 12. With 12 screens and an estimated 24,000 monthly moviegoer impressions, this single-theater market delivers consistent reach for local and regional brands that want to connect with audiences who are actually paying attention.
Cinema advertising in Berlin is priced at the Tier 3 CPM rate of $37.00 to $45.00. A 4-week campaign runs between $984 and $1,968, making it a workable option for businesses that want real impact without broadcast-scale budgets. The moviegoer audience skews younger than most TV and streaming platforms: 60% identify as cord-cutters or cord-nevers, with a median age of 30. That's a difficult demographic to reach through traditional channels. Cinema puts your message in front of them at attention levels that outperform live sports, CTV, and social media by a significant margin.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $980 – $1,970 | Tier 3 market rates | up to 24,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at the Picture Show at Berlin 12 runs between $984 and $1,968, based on a Tier 3 CPM of $37.00 to $45.00. With only one theater in the city, a single-theater buy and a citywide buy are the same investment. Costs scale with the number of screens and weekly showtimes included.
Common advertisers include restaurants, auto dealers, healthcare providers, retail stores, financial services firms, and local colleges. The format works well for any brand that benefits from high attention and a younger, multicultural audience. Auto advertisers have seen a 34% lift in foot traffic, and retail brands have documented 53% more incremental visits through cinema campaigns.
Ads run on screen before the feature film, during the pre-show segment. It's a full-screen, sound-on environment with no skip option and no competing content. Depending on the theater and package selected, some placements also include lobby screens or static lobby displays.
Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social and digital platforms. About 60% of moviegoers are cord-cutters or cord-nevers, so TV and cable can't reach them. Cinema fills that gap with an audience that has nowhere else to look.
The standard unit is a 4-week campaign, long enough to build frequency against the roughly 24,000 monthly impressions available at this location. Brands with time-sensitive promotions can run shorter flights. Those building sustained local awareness often extend to 8 or 12 weeks across multiple cycles.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted at this theater location. These restrictions apply across the cinema advertising network and are not specific to Berlin. Most local and regional business categories are fully eligible, including healthcare, food service, finance, and retail.
Call for pricing tailored to your dates, film slate, and targeting.
