1 theater · 16 screens
Cinema advertising on 16 screens in Bethesda, MD.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Bethesda, MD is one of the wealthiest communities in the country, with a median household income of $191,348 and 87.1% of residents holding a bachelor's degree or higher. That combination of purchasing power and education makes cinema advertising here a direct line to an audience that makes serious buying decisions.
The market runs through a single theater, Montgomery Mall 16, with 16 screens and an estimated 51,200 monthly moviegoer impressions. Bethesda falls within the Washington, DC (Hagerstown) market, rated Tier 1, where advertisers pay a CPM of $70 to $85. The audience skews toward high-income professionals, with a median age of 43.4 and a mean commute of nearly 29 minutes. A 4-week campaign runs $3,968 to $7,936. For brands targeting affluent, educated consumers in the DC metro, this is a strong placement.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $3,970 – $7,940 | Tier 1 market rates | up to 51,200 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Montgomery Mall 16 runs between $3,968 and $7,936, depending on ad format and screen placement. Bethesda is a Tier 1 market with a CPM of $70 to $85, a range that reflects the area's high-income audience. With one theater in the city, a single-theater buy is a full citywide buy.
Bethesda's median household income of $191,348 and 87.1% college-educated population make it a strong fit for financial services, luxury retail, real estate, healthcare, law firms, and automotive brands. Restaurant groups, home services, and higher education advertisers also perform well here. Cinema audiences in this market skew toward premium consumer and professional services categories.
Ads run on screen before the feature film as part of a pre-show program. Depending on availability at Montgomery Mall 16, additional placements include lobby screens, poster cases, and other in-theater formats. On-screen placements deliver the highest attention: cinema draws 2 to 6 times more viewer attention than live sports broadcasts.
Cinema audiences are largely unreachable through traditional TV or most streaming platforms. Nationally, 60% of moviegoers are cord-cutters or cord-nevers. Attention metrics for cinema run 6 to 16 times higher than social and digital formats. For Bethesda, that means reaching an affluent audience that has opted out of ad-supported television almost entirely.
A standard campaign runs 4 weeks, the minimum window needed to build frequency against Bethesda's roughly 51,200 monthly impressions. Campaigns running 8 to 12 weeks show stronger recall and documented lift. Auto advertisers nationally have seen 34% increases in foot traffic, and retail brands have documented 53% more incremental visits from sustained cinema campaigns.
Yes. Alcohol, tobacco, firearms, cannabis, and political ads are not accepted in cinema, regardless of market. These restrictions apply at every theater in the network. Advertisers in those categories will need to look at other placements. All other standard consumer, B2B, and service categories are eligible to run at Montgomery Mall 16.
Call for pricing tailored to your dates, film slate, and targeting.
