1 theater · 12 screens
Cinema advertising on 12 screens in Binghamton, NY.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Binghamton has one theater, 12 screens, and an estimated 19,200 monthly moviegoer impressions. For brands that want to reach a local audience without waste, that concentration works in your favor.
The city's median household income is $44,331, the median age is 35.1, and nearly 31% of residents hold a bachelor's degree or higher. These are working adults with real purchasing power. Nationally, 60% of moviegoers have cut traditional cable or never had it, so the cinema is one of the few places you can reach them without competing for their attention.
A 4-week campaign in Binghamton starts at $710, putting professional-grade video advertising within budget for most local businesses. Alluvit Media handles placement at Binghamton Stadium 12, the market's primary theater.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $710 – $1,420 | Tier 4 market rates | up to 19,200 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign in Binghamton runs between $710 and $1,420. With only one theater in the market, a single-theater buy and a citywide buy are the same investment. CPMs fall in the $34 to $40 range. That's competitive for a high-attention, captive environment, especially compared to digital or streaming placements.
The Binghamton market generates an estimated 19,200 moviegoer impressions per month across 12 screens at Binghamton Stadium 12. These are in-seat, eyes-on-screen impressions in a dark auditorium before the feature film, not scroll-past or background-noise exposures. For a city of roughly 47,000 residents, that's real local penetration.
Common advertisers include restaurants and QSR chains, automotive dealers, healthcare providers, retailers, financial services, and local service businesses. Cinema has documented lift results across these categories: a 34% increase in auto dealer foot traffic and 53% incremental retail visits. Any brand that benefits from reaching adults in a high-attention environment is a reasonable candidate.
Ads run as part of the pre-show sequence, after audiences are seated and before the feature starts. Full-sight, full-sound, full-motion video at cinema scale. Attention research puts cinema 2 to 6 times higher than live sports, and 6 to 16 times higher than social and digital media.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema. These restrictions apply market-wide across the network. If your business falls outside these categories, Alluvit Media will confirm eligibility before your campaign begins.
Local broadcast TV reaches a broader but older, fragmented audience, and 60% of moviegoers nationally are cord-cutters or cord-nevers, meaning television misses them entirely. Streaming and CTV come with skipping, second screens, and divided attention. Cinema delivers your ad once, in full, to a seated audience that chose to be there. For Binghamton's 35-and-under demographic, that difference matters.
Call for pricing tailored to your dates, film slate, and targeting.
