1 theater · 16 screens
Cinema advertising on 16 screens in Birmingham, AL.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Birmingham, Alabama has a population of roughly 199,000 and a median age of 35.9, making it a mid-size market with a broad working-age consumer base. The city's median household income is $44,376, and about 31% of residents hold a bachelor's degree or higher. With a mean commute of 21.5 minutes, Birmingham residents spend meaningful time outside the home and make regular purchasing decisions in categories like dining, auto, and retail.
Cinema advertising in Birmingham runs through one theater, the Trussville 16, which delivers an estimated 32,000 monthly moviegoer impressions across 16 screens. Campaigns in this Tier 3 market are priced between $37 and $45 CPM. A standard 4-week campaign runs $1,312 to $2,624. For brands looking to reach a multicultural audience that skews younger than most traditional TV viewers, Birmingham's movie theater inventory is a measurable, cost-efficient option.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,310 – $2,620 | Tier 3 market rates | up to 32,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at the Trussville 16 costs between $1,312 and $2,624, depending on screen count and placement type. Birmingham falls in the Tier 3 pricing band, with CPMs ranging from $37 to $45. Since there is only one theater in the city, the single-theater rate and the citywide rate are the same.
The Trussville 16 generates an estimated 32,000 moviegoer impressions per month across its 16 screens. These are in-auditorium impressions from an audience that paid for a ticket, sat down, and left their phone in their pocket. Attention scores for cinema run 6 to 16 times higher than social and digital placements.
Common advertisers include quick-service and full-service restaurants, automotive dealerships, healthcare providers, financial services, local retailers, and entertainment brands. Cinema has documented performance results: QSR brands have seen 2 to 3 times return on spend, and auto advertisers have recorded a 34% lift in dealership foot traffic.
Ads run on screen inside the auditorium during the pre-show segment before the feature film. Placements can also include lobby screens and other in-venue positions, depending on the theater. The on-screen pre-show format puts your ad in front of a captive audience: dark room, full audio, nothing to skip.
Roughly 60% of moviegoers are cord-cutters or cord-nevers, making them hard to reach through cable or broadcast. Cinema attention ratings run 2 to 6 times higher than live sports and outperform both CTV and YouTube. For Birmingham advertisers, cinema also skews younger, with a median audience age of around 30, compared to most streaming or TV platforms.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted for cinema placements. These restrictions apply across the network regardless of market or theater. Advertisers in those categories should contact Alluvit Media to discuss alternative placements that fit their audience and goals.
Call for pricing tailored to your dates, film slate, and targeting.
