1 theater · 10 screens
Cinema advertising on 10 screens in Braintree, MA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Braintree is part of the Boston (Manchester) market, one of the top media markets in the Northeast. The Braintree 10 is the city's only cinema, with 10 screens and roughly 32,000 monthly moviegoer impressions. That concentration puts your message in front of a consistent, local audience in a single high-attention environment.
Cinema advertising in Braintree carries a CPM of $70 to $85, in line with its Tier 1 market position. A 4-week campaign runs between $2,480 and $4,960 depending on screen count and format. For advertisers targeting South Shore consumers near Boston, this theater delivers a captive, ad-receptive audience that skews younger than most streaming or broadcast platforms. The audience is 60% cord-cutters with a 62% multicultural composition. Nationally documented lift data backs the channel's performance: retail brands see up to 53% incremental visits, and auto advertisers report 34% increases in foot traffic.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,480 – $4,960 | Tier 1 market rates | up to 32,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at the Braintree 10 runs between $2,480 and $4,960, depending on how many screens you book and which ad formats you select. The CPM for this Tier 1 market falls between $70 and $85. For the level of audience attention cinema delivers, that's a competitive rate compared to TV or digital.
The Braintree 10 generates an estimated 32,000 moviegoer impressions per month across its 10 screens. These are in-seat, eyes-forward viewers seeing your ad on a large screen before the show. Over a 4-week campaign, that gives local advertisers consistent, repeated exposure to South Shore consumers.
Common advertisers include restaurants, healthcare providers, local retailers, auto dealerships, real estate firms, and financial services. QSR brands nationally have documented 2 to 3 times return on ad spend from cinema placements. Any business trying to reach local consumers with disposable income is a natural fit for cinema advertising.
Ads run on screen during the pre-show program, before the feature film starts. Placements appear across all booked screens at the Braintree 10. Depending on your package, ads may also extend to lobby screens or other in-theater touchpoints. The on-screen format is full sight, sound, and motion at large-format scale.
Cinema audiences pay attention at 2 to 6 times the rate of live sports and 6 to 16 times the rate of social and digital platforms. In Braintree and the broader Boston market, 60% of moviegoers are cord-cutters or cord-nevers. They can't be reached through traditional cable TV, which makes cinema one of the few direct paths to that audience.
Yes. Cinema advertising does not accept campaigns for alcohol, tobacco, firearms, cannabis, or political candidates and causes. These restrictions apply across the network regardless of market or theater. If your business falls outside these categories, the Braintree 10 is open for your campaign.
Call for pricing tailored to your dates, film slate, and targeting.
