1 theater · 12 screens
Cinema advertising on 12 screens in Brea, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Brea, CA is part of the Los Angeles market, with a median household income of $124,837 and roughly half of residents holding a bachelor's degree or higher. That kind of buying power makes cinema advertising here worth a close look. The Brea 22 East is the city's only venue, with 12 screens and an estimated 20,756 monthly moviegoer impressions.
Cinema audiences in this market skew younger than most streaming platforms, and 60% identify as cord-cutters or cord-nevers. Your message reaches people who are increasingly hard to find through traditional TV. Attention ratings in theaters run 6 to 16 times higher than social and digital ads, making the format genuinely difficult to replicate elsewhere. A 4-week campaign in Brea starts at $1,721, giving advertisers a concentrated, high-income audience without paying for the broader Los Angeles market.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,720 – $3,440 | Tier 1 market rates | up to 20,756 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at the Brea 22 East runs between $1,721 and $3,442, depending on screen count, placement type, and format. Brea is a Tier 1 market, so CPM rates fall between $70 and $85. That spend reaches an estimated 20,756 monthly impressions from a high-income local audience.
Local and regional advertisers across restaurants, auto dealerships, healthcare providers, real estate firms, and financial services use cinema regularly. National data shows QSR advertisers see 2 to 3 times their spend returned, and auto advertisers have documented a 34% lift in foot traffic, making both categories especially active in theater advertising.
Cinema advertising placements include on-screen pre-show spots running before trailers, lobby digital displays, poster frames, and other in-venue formats. On-screen ads run at full volume in a darkened room with no phone alerts or competing content. That's why attention scores consistently outperform those of live sports and streaming environments.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are all restricted from cinema placement. These restrictions apply at both the venue and network level. If your business falls into one of these categories, cinema is not an available channel, regardless of budget or campaign size.
Cinema delivers attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital ads. In Brea, 60% of moviegoers are cord-cutters or cord-nevers, so they're largely out of reach for traditional TV. Cinema closes that gap without competing with algorithmic feeds or skip buttons.
The standard campaign unit is 4 weeks, which aligns with typical film cycles and gives your ad enough frequency to build recall. Some advertisers run back-to-back 4-week cycles for sustained presence. With only one theater in the city, a single buy covers the entire Brea market with no geographic overlap to manage.
Call for pricing tailored to your dates, film slate, and targeting.
